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How to be a Leader

How to Lead as a Compassionate Leader

Being a boss doesn’t automatically make you a leader. Sure, as a business owner, you might have a team of employees who work for you, but are you leading them? Do you encourage, inspire, and motivate your team to strive for success? To accomplish the greatness you know they’re capable of? And the goals that will help the entire business succeed?

If you answered “no” to any of those questions—you might not be leading your team.

So, boss, we’re going to make you a leader.

Boss vs. Leader

It’s important to differentiate between a boss and a true leader. A boss simply manages their employees. They provide their staff with tasks, give them direction, and focus on the results, penalizing employees if they’re not completed on time or adequately. On the other hand, a leader guides their team to success by showing, not just telling. They lead by example and support their team through both challenges and accomplishments. A leader knows that when everyone succeeds, the business succeeds.

Top Qualities of a Leader  

If you’re ready to be a strong leader and lead your team to greatness, here are some of the qualities you should implement within your daily interactions with your team:

Good Communicator

Without authentic and effective communication, a boss cannot lead. Team members should understand exactly what is expected of them and feel comfortable going to their leader to clarify if they need it. Communicate well on your end and allow your door (physically or figuratively) to remain open should your staff need anything from you. But, don’t just leave it at that—check in with your employees regularly to discuss progress, then give AND get feedback.


All good leaders have to leave their egos behind. Treat your employees with respect – as equals. Sure, you might be their senior in business and have a higher pay rate, but if you don’t respect your employees and they don’t respect you, you’re not a leader. Leaders never ask subordinates to perform tasks that they themselves wouldn’t complete. Remember, a leader is in the trenches with their team, not just directing them.

Dedicated Teacher

Leaders truly care about the personal development and improvement of their team. By bettering each member of the team, the team itself can grow stronger and more successful. So, ask your employees which aspects of the job they’re passionate about, then teach them more about that topic. Encourage them to pursue higher education or certifications that will instill confidence in them while helping the business grow. Develop a program that provides staff with funds to attend job-related conferences or workshops.

Lead With Heart

Great leaders understand that the team is only as strong as the weakest team member. And even if you don’t feel like you were one of those people who are “born leaders,” it’s possible to learn how to lead. Embrace your role as a leader to guide and support your entire enterprise to success. What quality makes you an amazing leader? 

Building a Good Team

4 Steps to Building a Good Team

As a business owner and team leader, you understand that your team is only as strong as your weakest member. But building a powerful and efficient team isn’t always easy. Fortunately, we can help. With these tried-and-true techniques, you can build the team of your dreams and lead your business to success.

Steps to Building a Good Team

1. Communicate Expectations

Communication is essential for building a strong team. You need to explicitly communicate goals and expectations to your team members (from the very beginning!) while allowing them to come to you should they have anything to communicate.

Check-in with employees regularly to find out about their progress and where they are with goals. Communicate what they’re doing well and areas where they can improve—without reviewing their job performance, they’ll simply think they’re doing a great job when you might actually be unsatisfied behind the scenes.

2. Lead With Respect

Mutual respect is an important element of successful teams. Leaders who treat their team members as equals, acknowledge their input, and in turn gain their respect, lead significantly stronger teams than those who put down their subordinates.

Embrace each of your team members’ unique talents and encourage them to share insight with teammates. This technique can help you build a well-rounded and confident team. 

3. Celebrate Team Wins

Instead of solely scolding your team for mistakes, it’s critical to celebrate their accomplishments. Affirming your staff’s positive work will encourage continued personal success, which will lead to the success of the business.

That doesn’t mean you have to celebrate team members with financial bonuses, which can be challenging for new businesses’ that are just getting off the ground. Instead, there are numerous ways to show appreciation for your team. An authentic message of gratitude goes a very long way.

Or, consider rewarding them with new responsibilities and privileges or opportunities to attend business-related conferences. These forms of celebration not only instill confidence in your team members, but they’ll help better the entire business.

4. Admit Your Mistakes

We all mess up at some point. If you discover that you’ve made a mistake, particularly one that affects the entire team—admit it. Strong leaders openly acknowledge their errors and use them as learning examples.

This behavior can also encourage your team to admit their mistakes if and when they make them, building mutual trust and integrity within the team structure.

A Strong Team Begins with a Strong Leader

Building a good team begins with you. As a business owner, you have an immense impact on your company culture, team mindset, and overall success. Inspire and encourage your team to grow individually, and the business will grow with it. Be a team leader, not simply a boss.

If you are ready to build a great team, learn more about our business development and coaching solutions. We’re here to help you position your team for success. 

What Is A Digital Marketing Agency & How Can it Serve You and Your Business?

If you’re a fledgling business owner or have been in business since the days of ‘old school’ marketing and are digital marketing can seem like an overwhelming puzzle — and we’re here to help you put it together!

Digital marketing is part of an overall strategy that gets you closer to your business goals. What exactly does a digital marketing agency do, and how can you hire an agency to advance your business?

Let’s Get Down to It: What Exactly is a Digital Marketing Agency?

A digital marketing agency is a group of professionals whose common goal is to see you succeed in a digital marketplace. A digital marketing agency has the capabilities to level-up your marketing efforts with web design, advertising, social media management, search engine optimization, public relations opportunities, and management of all of your digital platforms.

Should I Hire a Digital Marketing Agency?

Outsourcing your digital marketing to a third-party is a significant step towards your business goals. 

You might be a good candidate for a partnership with a digital marketing firm if:

You Don’t Have Time

Digital marketing requires a significant time commitment. From ideation to implementing your campaigns to analyzing and building from your results, digital marketing requires hours of your Time — consistently. If you don’t have the Time to dedicate to your online marketing, outsourcing allows you to spend your Time on other aspects of your business.

The Bigger Picture Needs Your Attention

Even if you have the Time to dedicate to your digital marketing, implementing effective campaigns takes a lot of your brain space. If you need to be laser-focused on your business’s overall trajectory, outsourcing your marketing to a digital agency can allow you to put your focus and creativity where you need it most.

You are Piecemealing Your Skills Together

As the saying goes, business owners wear a lot of hats. Maybe you know a little design, a little paid advertising, some content strategy — but you aren’t comfortable enough with your skill level to implement an effective campaign. A digital marketing agency specializes in all of these things to ensure that your marketing garners the best possible ROI. 

How Do I Choose a Digital Marketing Agency?

A digital marketing firm is not a one-size-fits-all solution. It is essential to find a digital marketing agency that aligns with your business goals, values, and needs. 

When choosing a marketing agency, ask prospective partners questions about their processes, experiences, expectations, level of involvement, and expertise areas. Not all digital agencies are created equal, nor do all agencies specialize in the same places.

Boost Your Brand, Business, and Bottom Line 

At SiMar Inc, we work with business owners to develop, maintain, and grow your online presence at every stage of their journey. Using our proven marketing methods support your overall initiatives, establish your business as an authority in your industry, and bolster your bottom line. 

Are you ready to transform strategy into success? Contact a team member and learn why businesses worldwide choose SiMar Inc. as their digital marketing partner.