When you launched your business, you knew that having a website would make it feel real. And with 78% of internet users conducting brand research online before making a purchase, it’s clear how much weight your website is carrying.
But, simply having a website isn’t enough. Your site has to work for you and impress your visitors.
So, knowing whether your website is working or not is fundamental for business success.
With that in mind, here are 5 signs that your website is working.
5 signs that your website is working
Remember, if none of these are happening for you, you can contact us here at SiMar for a free website audit!
1. You’re Gaining A Frequent And Steady Stream of Traffic
Gaining traffic consistently means your keyword implementation is working.
If you’re not getting any traffic to your website, it’s indicating that your website isn’t optimized for search engine optimization.
2. Your Call to Actions Are Getting Clicked
Your website should be crafted to provoke action. Your homepage, in particular, will have multiple calls to action, separated with different sections.
It’s essential, too, to map out your user’s navigation journey first. This will play a significant role in the positioning of your call-to-action buttons.
3. You’re Capturing More Leads
If you’re marketing your lead magnet on your website, you’ll gain an insight into its impact through the number of email addresses you gain. So keep an eye on your email marketing platform to monitor the increase in lead capture over time.
It will also be worthwhile to split test your email opt-ins surrounding copywriting and design, whether it’s positioned on your homepage or if you have a separate landing page for it. These results will indicate what works best for your audience.
4. Your Links Are Functioning
If you have broken links, your website will be punished by search engines. User experience (UX) is crucial and is considered a high priority by many search engines.
You can conduct a simple test by clicking on all of the links on your site to ensure they’re pointing toward the right page, and it does so without any complications.
5. Your Website Is Mobile-Friendly
Again, this can be tested by yourself exceptionally easily.
Many business owners create and design their websites themselves without investing in a professional designer and copywriter. They’ll purchase a template but will sometimes forget to check for mobile optimization.
In the first quarter of 2021, mobile devices generated a whopping 54.8% of global website traffic.
Use your smartphone and tablet to ensure your website is mobile-friendly. Without this, you’ll be isolating and setting a negative tone for a wide range of potential leads.
Get Your Free Website Audit With SiMar!
Unless you know a diagnosis, you can’t treat the problem, right?
That’s where we come in.
We’ll deliver a personalized website audit so you can discover your website’s strengths and fallbacks, allowing you to solve the problem and use your website for brand success.
And did we mention it’s 100% free?
Get in touch, with us today, and we’ll start working on your free audit as soon as possible.