What Is A Digital Marketing Agency & How Can it Serve You and Your Business?

If you’re a fledgling business owner or have been in business since the days of ‘old school’ marketing and are digital marketing can seem like an overwhelming puzzle — and we’re here to help you put it together!

Digital marketing is part of an overall strategy that gets you closer to your business goals. What exactly does a digital marketing agency do, and how can you hire an agency to advance your business?

Let’s Get Down to It: What Exactly is a Digital Marketing Agency?

A digital marketing agency is a group of professionals whose common goal is to see you succeed in a digital marketplace. A digital marketing agency has the capabilities to level-up your marketing efforts with web design, advertising, social media management, search engine optimization, public relations opportunities, and management of all of your digital platforms.

Should I Hire a Digital Marketing Agency?

Outsourcing your digital marketing to a third-party is a significant step towards your business goals. 

You might be a good candidate for a partnership with a digital marketing firm if:

You Don’t Have Time

Digital marketing requires a significant time commitment. From ideation to implementing your campaigns to analyzing and building from your results, digital marketing requires hours of your Time — consistently. If you don’t have the Time to dedicate to your online marketing, outsourcing allows you to spend your Time on other aspects of your business.

The Bigger Picture Needs Your Attention

Even if you have the Time to dedicate to your digital marketing, implementing effective campaigns takes a lot of your brain space. If you need to be laser-focused on your business’s overall trajectory, outsourcing your marketing to a digital agency can allow you to put your focus and creativity where you need it most.

You are Piecemealing Your Skills Together

As the saying goes, business owners wear a lot of hats. Maybe you know a little design, a little paid advertising, some content strategy — but you aren’t comfortable enough with your skill level to implement an effective campaign. A digital marketing agency specializes in all of these things to ensure that your marketing garners the best possible ROI. 

How Do I Choose a Digital Marketing Agency?

A digital marketing firm is not a one-size-fits-all solution. It is essential to find a digital marketing agency that aligns with your business goals, values, and needs. 

When choosing a marketing agency, ask prospective partners questions about their processes, experiences, expectations, level of involvement, and expertise areas. Not all digital agencies are created equal, nor do all agencies specialize in the same places.

Boost Your Brand, Business, and Bottom Line 

At SiMar Inc, we work with business owners to develop, maintain, and grow your online presence at every stage of their journey. Using our proven marketing methods support your overall initiatives, establish your business as an authority in your industry, and bolster your bottom line. 

Are you ready to transform strategy into success? Contact a team member and learn why businesses worldwide choose SiMar Inc. as their digital marketing partner.


10 Tips to Worry Free Debt Management

Managing a company’s cash flow is an essential and critical ongoing responsibility to ensure good business standing. One important segment in ensuring that your cash flow is in tiptop shape is through careful debt management. As we all know, losing control of your finances can easily get in the way of a developing enterprise. So, how to avoid unnecessary debt while keeping your costs down?

Tips to Worry Free Debt Management

Here are some worry-free debt management tips to guide you.

1. Formulate a budget plan and stick to it.

Money doesn’t grow on trees. Your business financial sources can easily deplete if you do not create a budget plan at all. Consider current financial position and cash flow before coming up with a budget allocation. Once done, do make sure to stick to it at all times. To prevent veering from your budget plan, consider putting contingencies to address emergencies.

2. Generate profit and loss accounts on a timely basis.

Regardless of your business size and portfolio, debt management should never prove to be a problem when your cash flow is managed on a timely basis. It is, in fact, critical that you have ready data and hands-on knowledge on what goes in and out of your financial aspect at any moment in time. With this, generating monthly profit and loss accounts can help a lot in micromanaging your cash flow.

3. Add technology to the equation.

To ease your burden, consider using accounting software to handle your cash flow and debt management. QuickBooks and KashFlow, for instance, are reliable accounting software programs that can easily keep track of the money coming in and money going out of the business coffers. This also helps save costs on employing a bookkeeper.

4. Consider outsourcing.

Do you know that outsourcing your financial management like accounting, debt collection, and so on is made even cheaper in terms of cost with outsourcing? Yes, outsourcing allows more financial freedom for your business. Your business can get to enjoy top-rated financial and accounting management services at a cost you can afford via licensed firms who hire the best in the industry. Security policy and data confidentiality should never be a problem. Third-party services like SiMar Inc. always sign confidentiality clauses before embarking on financial aspects like cash flow, accounting, and debt management to forge trust and confidence.

5. Spend where and when needed.

Business spending should be kept at a minimum level—at all times. Spending per se should be done where it is needed and at a proper time. We should never question operational spending, which directly affects productivity and the quality of products or services. Marketing and other aspects, however, can be improvised without sacrificing quality results.

6. Get ahead of forex.

One of the many challenges in debt management has something to do with a volatile foreign exchange. Any socio-economic turmoil here and there can easily affect the exchange rate, which could negatively impact your financial standing. Try to find forex expert services that offer money-saving ventures on transfer fees. Some third-party services like Moneycorp’s Forward provide clients a stable exchange rate of up to two years.

7. Consider a quick payment reward system.

Part of successful debt management is on motivating a client to pay up invoices due from them. If you want a more dynamic cash flow, consider offering incentives like discounts or rebates or freebies to those who regularly pay their dues on time or ahead of time.

8. Discourage late payments.

Late payment is one of the biggest challenges in debt management. So, the next time you outline terms and conditions, consider claiming interest on late payments. Stipulate a reasonable interest rate which is computed daily for each day of overdue payment. This helps to motivate your client to pay up on time and discourage bad debts. Just ensure that it’s legally binding.

9. Keep track of invoices.

Consider creating a time log of all outstanding invoices complete. There are various invoice billing and tracking software such as Netsuite, Freshbooks, and Cloudbooks available these days for you to easily check and verify. Put your energy on ticking off the largest amount first.

10. Keep abreast with company practices.

Be reminded that not all companies operate the same way you do. Some businesses require a statement and an invoice, a PR, or what-have-you for payments to be processed. Carefully define this with your client to ensure ease of debt management.

Every business that wants to secure its cash flow standing requires an in-depth debt management system in place. Get ahead of the competition and secure your financial plate. Take these worry-free debt management tips to mind and have fun counting plusses instead of losses.

Do you wish to improve your debt management system? Schedule a consultation with us. Follow us on Facebook and Twitter for updates and new trends in the market.

You and Your Morning Routine: Is It Good For The Biz?

Most everyone dwells on routine. I, for one, love waking up when everyone was still snoring so I can have that “me” time in the kitchen sipping hot black no-sugar coffee while listing down what needs to be done for the day. Others out there may also have found a routine that works for them perfectly. But do you know that these routines have a lot to say about us?

Morning Routines

According to time-management gurus, different morning routines reflect interesting characteristics among people. Beyond the façade of being in control or engaging in topsy-turvy, a routine says so much about who you really are deep down—and perhaps, it could even be more.

Morning Routine #1. The Ever Trusting

You don’t rely on an alarm clock. You wake up at 6 o’clock in the morning without the aid of a mean-sounding machine shouting at your ears to “get up!” It seems that the universe conspires to give your internal body clock to jolt you at such ungodly hours, on the dot, without fail.

This routine shows that you’re a trusting and often unsuspecting individual. You get to see people as what they are. You don’t delve into mind-numbing analysis but rather rely on what’s ripe for the picking. Though this may sound good, it is also quite risky if you’re in business. It’s a competitive world out there. It would help if you showed some claws and teeth. So, learn to curve your trusting personality and hid a little alarm bell in your pocket.

Morning Routine #2. The Perfectionist

You don’t have an internal body clock; you also wake up before it squeals “wake up!” Then, you watch the news or work the treadmill. Sometimes, you even answer emails while prepping up the espresso machine. Everything about you is done in advance like an over-proactive automaton. Yep! That’s how ready you are.

Well, hello, Master of the Universe! It is always a delight to see how perfection becomes you. Achievements and productivity are your strongest points. You eat goal-setting for breakfast and see to it that you achieve such goals before lunch. That’s the go-getter that you are. But as they say, too much of a good thing is never okay. Try to slow it down a little notch. It may sound awesome to be always the pack leader but try leaving a small space to breathe. Like a machine that’s always “on” 24/7, you might be well on your way to the nastiest burnout. Breathe. Take time to smell the flower. You owe that to yourself.

Morning Routine #3. The Optimism Maven

You set your smartphone alarm at 5 AM yet, you hit the snooze button up to its last drop. It takes like 5 readjustments to the snooze button before you actually get up. It’s like getting back into dreamland and a minute of lucid interval in between. Fret-not, you are up at 630AM—basically, the time you wish actually to get up. The meeting is still at 8 AM anyway, and there’s no traffic from your burrow to the office. In fact, HQ is just a stone’s throw away from your crib so, what gives?

According to experts, you are the ultimate optimist. You see nothing but goodness even when all things are falling apart. Look, the sales are not picking up, but hey, at least we’re selling 10 instead of Z-E-R-O. That seems to be your mantra. Sure, optimism and resilience are two important aspects of your personality. Still, with the amount of time you kept denying yourself to push harder, more growth opportunities will be lost. Set the alarm instead of the actual time you plan to get up. In life, it is so much better off if you acknowledge that sometimes, things do fall apart, and working on it without having to wait for that perfect moment makes all the difference. Optimism is great, but still, you need to work to get results.

Morning Routine #4. The Rush Hour Expert

You set the alarm at 6 AM but manage to wake up at a quarter past 8. Basically, that leaves you only some 20 minutes to brave the traffic. Your bed is a wonderland, and mornings for you are invented by crazy ones. If only Sleeping Beauty can complain, eh?

The ultimate rush hour expert is you personified. You are a thrill-seeker, an adrenaline junkie. You love challenges, but you do your best at the last minute. You are an independent soul, and, often, you don’t conform to the norm. It’s an eccentric life you have, but hey, results come in—though at the last minute. Nothing is worrying about being a thrill-seeker or a prolific challenge-enabler. However, it is essential to get things done without feeling hurried or pressured. Try to practice mindfulness by keeping things slow and steady. It is not enough to meet a deadline while sacrificing everything else because you tend to rush at the last minute. Gather your wits and create a gameplan, one that doesn’t rely on “rush hour” thinking but rather on in-depth analysis.

Morning Routine #5. The Balancer

Your morning routine consists of waking up at 5 AM, take a shower for 10 minutes, prepare breakfast for the whole family, eat and talk with the spouse and kids while eating, have a snuggle with the partner, and still have time to apply a complete layer of makeup for that 20-minute brisk walk to the office.

This is a dream that not many people get to enjoy in their lifetime, but, luckily, you have it. Cherish it. Maintain it. Not many have that perfect life, but every once in a while, some pixie dust gets into someone’s hair.

So what’s your morning routine? Do you have any addition to the list? Drop us a line at info@simarinc.com.