What Is A Digital Marketing Agency & How Can it Serve You and Your Business?

If you’re a fledgling business owner or have been in business since the days of ‘old school’ marketing and are digital marketing can seem like an overwhelming puzzle — and we’re here to help you put it together!

Digital marketing is part of an overall strategy that gets you closer to your business goals. What exactly does a digital marketing agency do, and how can you hire an agency to advance your business?

Let’s Get Down to It: What Exactly is a Digital Marketing Agency?

A digital marketing agency is a group of professionals whose common goal is to see you succeed in a digital marketplace. A digital marketing agency has the capabilities to level-up your marketing efforts with web design, advertising, social media management, search engine optimization, public relations opportunities, and management of all of your digital platforms.

Should I Hire a Digital Marketing Agency?

Outsourcing your digital marketing to a third-party is a significant step towards your business goals. 

You might be a good candidate for a partnership with a digital marketing firm if:

You Don’t Have Time

Digital marketing requires a significant time commitment. From ideation to implementing your campaigns to analyzing and building from your results, digital marketing requires hours of your Time — consistently. If you don’t have the Time to dedicate to your online marketing, outsourcing allows you to spend your Time on other aspects of your business.

The Bigger Picture Needs Your Attention

Even if you have the Time to dedicate to your digital marketing, implementing effective campaigns takes a lot of your brain space. If you need to be laser-focused on your business’s overall trajectory, outsourcing your marketing to a digital agency can allow you to put your focus and creativity where you need it most.

You are Piecemealing Your Skills Together

As the saying goes, business owners wear a lot of hats. Maybe you know a little design, a little paid advertising, some content strategy — but you aren’t comfortable enough with your skill level to implement an effective campaign. A digital marketing agency specializes in all of these things to ensure that your marketing garners the best possible ROI. 

How Do I Choose a Digital Marketing Agency?

A digital marketing firm is not a one-size-fits-all solution. It is essential to find a digital marketing agency that aligns with your business goals, values, and needs. 

When choosing a marketing agency, ask prospective partners questions about their processes, experiences, expectations, level of involvement, and expertise areas. Not all digital agencies are created equal, nor do all agencies specialize in the same places.

Boost Your Brand, Business, and Bottom Line 

At SiMar Inc, we work with business owners to develop, maintain, and grow your online presence at every stage of their journey. Using our proven marketing methods support your overall initiatives, establish your business as an authority in your industry, and bolster your bottom line. 

Are you ready to transform strategy into success? Contact a team member and learn why businesses worldwide choose SiMar Inc. as their digital marketing partner.


grateful path

Taking the Grateful Path and Why It’s Greater

If you are unsure, taking the grateful path is the way to go and here’s why it’s greater.  For those at a crossroads career wise, the new year can bring a lot of deep thinking and self-reflection. Entrepreneurs consider whether their business plans are effective, while job seekers–particularly new applicants–devise 101 ways to expand their skill set with the hopes of finding the perfect employer and job.
A goal or dream realized, a successfully implemented plan, landing a good paying job that you also happen to love, or anything that resembles a victory easily allows gratefulness to creep into one’s heart. But when life offers the opposite or less than what’s expected, we still need to embrace an attitude of gratitude.

Gratitude: The Grateful Path

Gratefulness will tell you that there is a reason for every failure, for every botched business startup, for every job opportunity lost. Gratitude will help you embrace reality and usher you towards much better solutions as you work to achieve your life’s purpose and goals. Do you regularly feel or express appreciation for what has happened in your life whether it’s good or bad? I can help you assess the ups and downs that randomly occur as you attain your personal and professional goals! We’ll kick-start 2018 by tackling your personal development plan, crafting and/or reworking your vision statement and mission, and always end on a positive note, with motivational tips for aspiring entrepreneurs.
But remember that everything in life begins and ends with an attitude of gratitude! Paving a grateful path includes routinely expressing thanks for both huge and trivial things, as well as all of those moments in between. Let your gratitude spread like wildfire to the essence of your being, and then share the wealth with others. When you live in gratitude, you can handle anything thrown at you as life easily comes full circle.
–And on that note, SiMar Inc. thanks you for being here! Together, let’s make 2018 the first chapter of your success story!
Does happiness elude you? People mover, community builder, and confidence coach, Allison Todd can help you get back on your feet, untangle the heavy burden of your heart, and unleash the prowess hidden deep within you. Check out SiMar Inc.’s coaching services now!
Growth Mindset

Growth Mindset: You Can Think Yourself To Success

Yes, it is true.  You CAN think yourself to success with the right growth mindset.  What you think, you indeed become.

if you tell yourself you can not do it, guess what you can’t do it.  But if you believe that you can then you will.  Now, this premise doesn’t mean that if you think you can run 20 miles in a minute that you can.  It means that if you have a growth mindset that you expose yourself to the possibilities rather than limit yourself with negativity.  Modern psychologist Carol Dweck researches growth mindset and is known for teaching that we can grow our brain to success.  Her study titled “Mindset: The New Psychology of Success” has garnered a growing following for years.
Mindset Defined
But what is mindset? Simply put we become what we think.  If we think we can’t…we can’t.  According to Dweck, a mindset is an “inquiry into the power of both our conscious and subconscious beliefs and how changing even the simplest of such beliefs can create a profound impact on every aspect of our lives.”  It lies in the idea that how our conviction and principles concerning our abilities and potential can stimulate the way we behave or act thereby, predicting our success.
There are, however, two mindsets—fixed and growth.  A fixed mindset is deeply ingrained in our system. It goes with the assumption that a person’s character, intellect, and creative ability are given. This set of inherent features are fixed and can’t be changed.  A growth mindset, on the other hand, is one that can be nurtured like a flower waiting to bloom.  This mindset thrives on overcoming challenges and looks at failures as avenues for growth.  It thrives on hard work, resiliency, and efforts. These two mindsets convey a great deal of how we behave, how we dance around success and failure, and ultimately on how to create sustainable growth for the business.
 Managing Business Success
While a strong fixed business mindset is good, it can’t be denied a nurtured growth mindset is essential.  It’s needed more so in today’s constantly changing and competitive markets.   Entrepreneurs and career professionals can no longer rely on our team’s skill set and must also incorporate a growth mindset that allows you to identify your path to business success.
It’s important to understand that relying on a fixed mindset alone will make challenges, more challenging.   An active growth mindset allows your internal monologue to identify new avenues and innovative direction.  It creates an opportunity to see the bigger picture and plan sustainable success rather than being limited by a fixed belief system.   Growth mindset allows you to constantly look for ways to grow and effectively manage challenges.  In short, it allows you to think outside the box while growing and learning.
Nurturing A Growth Mindset
Science tells us that by virtue of neuroplasticity, our brain does changes no matter how old we become.  So the good news is the opportunity to change is consistently available.  The key is being open to a new way of thinking and train your mind to build new skills.  Find your developing path and plan to stay ahead of the competitive curve.
Professional coaches will assist you as you create your new way of thinking.  According to experts like SiMar’s founder, Allison Todd, one must first recognize their way of thinking in an effort to realize a new way of thinking.  The growth mindset is a commitment to self and essential to the success process.  It’s important to tune out the negative internal monologue of a fixed mindset.  Identify ways to process the stumbling blocks of business.  Create a constant path of progress toward your business prospers.  And whatever you do, don’t ever give up.  Remember, the way you shape-up your mind has a huge impact on the way you manage your business.
If you believe your mindset is getting in the way of your progress, SiMar coaches are here to assist you.  Schedule a conversation with us today and let’s uncover the path to your new success.