How to be a Leader

How to Lead as a Compassionate Leader

Being a boss doesn’t automatically make you a leader. Sure, as a business owner, you might have a team of employees who work for you, but are you leading them? Do you encourage, inspire, and motivate your team to strive for success? To accomplish the greatness you know they’re capable of? And the goals that will help the entire business succeed?

If you answered “no” to any of those questions—you might not be leading your team.

So, boss, we’re going to make you a leader.

Boss vs. Leader

It’s important to differentiate between a boss and a true leader. A boss simply manages their employees. They provide their staff with tasks, give them direction, and focus on the results, penalizing employees if they’re not completed on time or adequately. On the other hand, a leader guides their team to success by showing, not just telling. They lead by example and support their team through both challenges and accomplishments. A leader knows that when everyone succeeds, the business succeeds.

Top Qualities of a Leader  

If you’re ready to be a strong leader and lead your team to greatness, here are some of the qualities you should implement within your daily interactions with your team:

Good Communicator

Without authentic and effective communication, a boss cannot lead. Team members should understand exactly what is expected of them and feel comfortable going to their leader to clarify if they need it. Communicate well on your end and allow your door (physically or figuratively) to remain open should your staff need anything from you. But, don’t just leave it at that—check in with your employees regularly to discuss progress, then give AND get feedback.


All good leaders have to leave their egos behind. Treat your employees with respect – as equals. Sure, you might be their senior in business and have a higher pay rate, but if you don’t respect your employees and they don’t respect you, you’re not a leader. Leaders never ask subordinates to perform tasks that they themselves wouldn’t complete. Remember, a leader is in the trenches with their team, not just directing them.

Dedicated Teacher

Leaders truly care about the personal development and improvement of their team. By bettering each member of the team, the team itself can grow stronger and more successful. So, ask your employees which aspects of the job they’re passionate about, then teach them more about that topic. Encourage them to pursue higher education or certifications that will instill confidence in them while helping the business grow. Develop a program that provides staff with funds to attend job-related conferences or workshops.

Lead With Heart

Great leaders understand that the team is only as strong as the weakest team member. And even if you don’t feel like you were one of those people who are “born leaders,” it’s possible to learn how to lead. Embrace your role as a leader to guide and support your entire enterprise to success. What quality makes you an amazing leader? 

Building a Good Team

4 Steps to Building a Good Team

As a business owner and team leader, you understand that your team is only as strong as your weakest member. But building a powerful and efficient team isn’t always easy. Fortunately, we can help. With these tried-and-true techniques, you can build the team of your dreams and lead your business to success.

Steps to Building a Good Team

1. Communicate Expectations

Communication is essential for building a strong team. You need to explicitly communicate goals and expectations to your team members (from the very beginning!) while allowing them to come to you should they have anything to communicate.

Check-in with employees regularly to find out about their progress and where they are with goals. Communicate what they’re doing well and areas where they can improve—without reviewing their job performance, they’ll simply think they’re doing a great job when you might actually be unsatisfied behind the scenes.

2. Lead With Respect

Mutual respect is an important element of successful teams. Leaders who treat their team members as equals, acknowledge their input, and in turn gain their respect, lead significantly stronger teams than those who put down their subordinates.

Embrace each of your team members’ unique talents and encourage them to share insight with teammates. This technique can help you build a well-rounded and confident team. 

3. Celebrate Team Wins

Instead of solely scolding your team for mistakes, it’s critical to celebrate their accomplishments. Affirming your staff’s positive work will encourage continued personal success, which will lead to the success of the business.

That doesn’t mean you have to celebrate team members with financial bonuses, which can be challenging for new businesses’ that are just getting off the ground. Instead, there are numerous ways to show appreciation for your team. An authentic message of gratitude goes a very long way.

Or, consider rewarding them with new responsibilities and privileges or opportunities to attend business-related conferences. These forms of celebration not only instill confidence in your team members, but they’ll help better the entire business.

4. Admit Your Mistakes

We all mess up at some point. If you discover that you’ve made a mistake, particularly one that affects the entire team—admit it. Strong leaders openly acknowledge their errors and use them as learning examples.

This behavior can also encourage your team to admit their mistakes if and when they make them, building mutual trust and integrity within the team structure.

A Strong Team Begins with a Strong Leader

Building a good team begins with you. As a business owner, you have an immense impact on your company culture, team mindset, and overall success. Inspire and encourage your team to grow individually, and the business will grow with it. Be a team leader, not simply a boss.

If you are ready to build a great team, learn more about our business development and coaching solutions. We’re here to help you position your team for success. 

Meet Coach Allison Todd, Founder of SiMar Inc.

At SiMar Inc, we’re passionately dedicated to helping purpose-driven businesses earn recognition in the digital space and led by integrity, heart, and passion. With SiMar, your goals become our own, and we measure our success by that of our clients.


We believe in leadership, both personally and professionally. 


On our team, we have both: SiMar Inc. Founder and CEO Allison Todd.

Allison Todd: Founder and CEO

With more than 20 years of experience managing businesses, building brands, and coaching some of the nation’s top executives, Allison Todd founded SiMar Inc. with a dream: to help micropreneurs scale their profits, streamline their operations and digital marketing strategies, and build sustainable teams — and to do so in alignment with the rest of their lives.

Founded in Heart, Led the Same Way

The drive behind the dream? Empowerment. Personally and professionally.


Before SiMar Inc. opened its doors, Allison was presented with a request at her corporate job: choose between your children and your career.


Allison said no. 


She knew: there is no choice between your children and doing what it takes to provide for them.


And SiMar Inc. was born.


Today, Allison empowers her clients to pave their way, fuel their desire for self-reliance, creativity, and dedication to the things that matter most.

Full-Scale Strategy: From Ideation to Implementation

The work of Coach Allison doesn’t stop at the digital strategy. Her business approach is layered; she knows that a company is only as strong as its CEO and only as productive as its collective culture.


Allison has a keen eye for business. Her innate ability to weave a string that connects the minor pieces of an organization’s operations to its most significant components results in cohesive long-game strategies.


Your plan is only as successful as the actions you take, and with Allison Todd, you have a coach in your corner.

Business Coaching & Consulting Services

SiMar Inc. is only one piece of your success story. Allison offers entire business consulting and coaching services to help you align your business with your purpose, your plans with your goals, and your teams with your vision. 


For Allison, it’s all about clarity: only when you have a clear vision and defined goals can they come to fruition.

Plans With a Purpose, Strategy With a Soul

Your business is an ecosystem: digital marketing is a critical element in the success of your brand, but you only achieve quantifiable results when you have sustainable systems, close-knit teams, and intelligent strategies in place.


Allison is here to act as your guide on your business journey, making sure you’re going where you want to go and that you’re taking the right roads to get there. 


You have a purpose and a life to live. Your business does, too.


With Allison Todd, you don’t have to choose between them.


It’s time for your business to stop surviving and start thriving. Contact Allison Todd today to set up a discovery call.


Success is on the other side of your strategy. Allison will see you there.