A complete guide to entrepreneur success with strategy. Learn more about the people, the plan, and the process the SiMar way.

Ready To Launch Your Online Course?

Ready To Launch Your Online Course? Follow These 3 Simple Branding Steps To Make Your Course Stand Out

You have a course, and you’re ready to launch. 

But here’s the sticking point: few courses are 100% original. So if you want your course to be heads above the rest, you first need to figure out a strong branding strategy that attracts your ideal customer. 

You thought you’d done all the hard work creating the course, right? 

Don’t worry. These three simple tips take the stress out of branding and help you create an authentic and unique online presence. 

Know Your Purpose 

Why did you choose to create this particular course? Knowing your reason why helps you figure out your purpose. Check out this Simon Sinek TED Talk about purpose—it’s a great starting point.

There are hundreds of courses out there. So, to stand out, you need to figure out your unique selling point (commonly called your USP) and value proposition (VP), two essential aspects of branding. 

Writing down the answers to these questions can help you find your purpose and USP. And you can create your VP from there. 

  • – What do I do? 
  • – What courses do I offer?
  • – How do I do it? What makes my course different from others out there? 
  • – Why do I do it? What was my reasoning behind creating my course?

Know Your Brand Promise

Big brands are instantly recognizable by their brand values, so figure out what you’d like your brand values to be. One way to do this is to imagine what others say about your brand when you’re not in the room. 

Some examples of brand values are honesty, warmth, integrity, loyalty, dependability, and creativity. 

Make a list of all the values you’d like your brand to stand for and choose the top five. From your top five, create a brand promise. For example, this is Patricia Washington’s from Redefining Wealth’s brand promise:

“My brand promise is that every time people come in contact with me, there’ll be a certain level of vulnerability and authenticity no matter what. I want people to feel like I’m the girl next door.” 

Know Your Target Audience 

Your course will likely be in a specific niche. So to market it successfully, you need to know your ideal customer. Consider things such as: 

  • – Who are you here to serve? For example, if it’s a yoga course, are you working with new yoga students or the more experienced? What age are you targeting? 
  • – What does your ideal audience want to gain from taking your course? How do they want to feel? Focus on pain points so you can really tap into the emotions behind the problem they want to solve.  

Your Business Is Always Evolving—So Should Your Branding

After establishing the answers to these questions, it’s time to launch your course. However, branding is never static. As your brand grows, it may change slightly. And as long as it’s always recognizable as your brand, it’s ok to evolve.

Why Should You Hire A Digital Marketing Agency & How Do You Know It’s The Right Time?

So, you’re ready to invest in the right people and tools to perfect your marketing strategy? With so many benefits on offer to hiring a digital marketing agency, it’s clear that you’re ready to put your brand first.

But what exactly are the benefits of hiring a digital marketing agency? And how do you know if it’s the right time to invest? 

Today’s post will explore 5 reasons why a digital marketing agency is the key to your brand’s growth, as well as pinpointing the signs you’re ready to make the leap. 

What Is A Digital Marketing Agency? 

A digital marketing agency is a team of well-versed, experienced marketers who specialize in various marketing paths. They work together with a clear vision on marketing campaigns to help grow and develop your brand.

How Do You Know When You Should Hire A Digital Marketing Agency? 

In business, timing is crucial. So, here are 5 signs that you’re ready to outsource and hire a digital marketing agency:

1. Your marketing strategy is no longer working, and it demands a fresh, new outlook. 

2. You physically don’t have the time to dedicate to your marketing efforts. 

3. You’re feeling overwhelmed, which may be manifesting itself through inspiration blocks, unproductivity, or lack of confidence. 

4. Your brand is desperate for new leads, but you’re finding it challenging to capture them. 

5. Your brand isn’t clearly defined and washes out to your competitors. 

Why Should You Hire A Digital Marketing Agency?

Now we’ve addressed 5 symptoms suggesting you need a digital marketing agency, let’s consider why a digital marketing agency is the right route for your business. 

1. It Frees You To Work On The Elements You Want To Work On 

When you decided to launch your business, it’s likely you didn’t realize quite how time-consuming marketing is. In fact, it can be so time-consuming that you’ve lost many opportunities for business growth due to your chain of marketing and exposure. 

Outsourcing this, however, means you’re able to work on the elements you choose to. Plus, you can be sure that the team you outsource it to will be well versed in marketing strategies. 

2. You’ll Be Working With Experts.

You can listen to every podcast, download every freebie, and follow every Instagram post within the industry and you’ll still be dipping only your little toe into the marketing field. 

As such, when you work with a digital marketing agency, you can rest assured that you’ll be working with experts. Armed with the latest SEO and social media algorithm knowledge, alongside the know-how to launch a successful marketing campaign across multiple platforms, you can ultimately guarantee growth. 

3. There Are Plans To Suit Almost Every Budget Which Grow As Your Brand Grows

One of the best things about a digital marketing agency is that they can accommodate almost any budget. So if you’re a startup, you need only a small package. Then, as the results pour in and you see a clear, positive return on investment, you’ll be able to upscale your package.

In other words, as your business grows, your digital marketing agency’s efforts and inclusion grow too. 

4. You’ll Be Given Evident Results. 

Many business owners market their business without evaluating their data. However, a digital marketing agency is well versed in the metrics and key performance indicators. In fact, digital marketing agencies are highly data-informed, and they use this to shape your marketing strategy.

Members of the agency will track the data and explain what the metrics mean, so you can see the efforts of the team paying off and assess how your strategy is functioning. 

5. You’ll Be Able To Expand Your Brand’s Reputation Across Multiple Channels 

Omnipresence is almost impossible when working as a solopreneur. Being a one-person band means you have your limits. It’s impossible to create high-quality content according to the users of various platforms.

However, with a digital marketing agency, your brand can master omnipresence, allowing you to capture more leads and never miss an opportunity to sell again. 

Digital Marketing Agencies Allow Your Brand To Grow

In a nutshell, digital marketing agencies are adaptable to your brand. While the prices and packages can adjust depending on the size and position of your business, one thing remains consistent: their goal for your growth

STOP Doing Business Without SOPs. By The Way, What Are SOPs?

STOP Doing Business Without SOPs.

By The Way, What Are SOPs?

If you’re doing business without SOPs, you need to stop!

But if you don’t know what SOPs are…that may have gone over your head. 

Here’s the definition of SOPs, the impact they have on your business, and why your brand’s growth depends on them.                                                          

What Are SOPs?

SOPs stands for Standard Operating Procedures. These are brief, clear documents that contain actionable steps and workflows.

Ultimately, SOPs create easy-to-follow flowcharts for individual tasks.

An example of an SOP would be a documented flowchart of your onboarding process or employing a new team member. 

The SOPs will outline the general direction and process of particular elements of your business.

Why Your Business Needs SOPs To Grow

Think about a brand you admire. Chances are, that brand uses SOPs to keep their processes consistent and their growth on the increase without too many variations. 

The benefits of SOPs are extensive. Here are four reasons your business depends on SOPs:

1. You’re Laying Down Consistency Across Your Team

Everyone knows that consistency is vital when it comes to business growth. As your company evolves, you’ll need to outsource and build a team – if you haven’t already. 

With that in mind, it’s fundamental that everyone is singing from the same hymn sheet.

A standard operating procedure will ensure that every team member performs the same process for the good of your company and your employees. 

2. SOPs Make Hiring And Retaining Employees So Much Easier 

When you onboard new employees, you can save time, money, and resources by introducing them to your standard operating procedures. Within minutes, your new employees will be able to understand what needs to be executed, how, and in what order. You’ll be giving them clarity so they can fulfill their true potential. 

This also takes the pressure off of you, as you’re able to provide a document for direction rather than needing to explain it step by step verbally. 

3. SOPs Help You Locate Any Gaps In Your Business 

Until you write it all down, you’ll likely have holes in your processes. But, if not, there are definitely elements you can improve upon, making them swifter, smoother, and more effective. 

Creating and perfecting your standard operating procedure allows you to view any gaps within your business to fill them for business growth. 

4. You’ll Be Improving Reliability Levels In Customer Service. 

As mentioned previously: consistency is vital. This is accurate for your team but also for your customers. Should there be a complaint, feedback, questions, queries, or any other interaction between your brand and its buyers, you’ll need to ensure everyone is treated the same way. 

Without this consistency, your brand will be viewed as unreliable. So, create and streamline your SOPs for maximum consistency. 

Stop Doing Business Without SOPs. 

With these four reasons why your business’s growth relies on standard operating procedures, you’ll need to begin documenting the processes within each factor: marketing, sales, customer service – to name but a few. 

Above all, SOPs promise consistency within the brand, which translates to reliability and trust. Both of these are crucial for business growth. In fact, they’re so vital that businesses cannot grow without them.