With almost 2 billion active users across the globe, Facebook is definitely the ultimate social networking platform! Without a doubt, business marketers and entrepreneurs alike make good use of this as a podium for their campaigns to raise awareness, to sell products and services, or simply to build up a brand. With huge data exchanges and algorithms that give marketers a glimpse on how consumers think and choose, the need to find ways to leverage such is only fitting. However, Facebook being the anointed leader in social networking is continually evolving.
As a business owner and marketer, the need to keep up with its ever-changing platform requires due diligence. This year, it is high time to restart your marketing campaigns. To kickstart your efforts, here are ways how.
Video Posts. Ditch the usual photo and infographics. Spruce up your campaign with the use of gifs and short-video marketing campaigns. People across the world let their smart gadgets do the “talking” for them. Let your video presentation convey important aspects of your products, services or brand. The key is to do it in a “realistic” way and not the usual sanitized results done by professionals.
Go Interactive. Facebook LIVE is continually being leveraged by tech startups in their quest to crowdsource. Apart from amplifying competitive advantage, interactive efforts always foster trust and sincerity to their audiences. Staged videos may still maintain its vibe but definitely, going LIVE has its advantages.
Facebook Captions. When marketing or selling on a cross-cultural platform, the use of auto video-captioning tool on Facebook also promises to be of a huge advantage. To ensure accuracy, it is wise to use professional services.
Facebook Saved Audiences. Instead of the usual shotgun effect, do focused marketing to strike at the heart of your market demographic. Simply check out its Business Manager menu and customize your audiences by setting parameters. By the way, it is FREE and had always proven to be effective.
Facebook’s “Tracking Pixel”. Double your online engagement by using this as a direct conduit between your website and social media audiences. Keep them informed and engaged by installing it on your website. This will not only increase engagement but rewards as well.
Call To Action button. Facebook allows you to place one on the right-hand corner of your cover photo. A social media follower can simply click on the button and bring you directly at your e-commerce site’s doorsteps. In addition, embedding content from Facebook into your blogs or guest postings will also create multiple touch points with a target market.
Sync Email List. This allows you the option to keep your customer base informed of any changes, improvement or promos. This offers two-fold traffic benefits to your website and to your social media presence.
Also remember that Facebook algorithms also include your page’s response time to calculate your efficiency. As important as the efforts put into your Facebook account though, responding to messages in a timely and relevant manner can help cement your brand in the market. Do it spontaneously—and sincerely.