Social media is an indomitable force in business. When thinking of amplifying marketing strategies, entrepreneurs are advised by experts to turn to this robust platform in getting their message across. Its multi-faceted platforms help amplify content. While it is known to be effective, posting content requires proper timing.
Timing is essential when it comes to posting content on social media. Add to that the type of platform being used, the target audience, type of content, and marketing goals in mind. But while there is no best time to post such contents, there are optimal times to post on Facebook, LinkedIn, Twitter, Pinterest, Instagram, SnapChat, and so on. Here are the recent guidelines on social media posting time for US audiences:
Facebook
Millions of people nationwide are perpetually logged in to Facebook on their mobile devices than their desktop PCs. Though mostly used for personal networking, Facebook has also started becoming a must-have for businesses. When it comes to posting quality content that earns more clicks and shares, the best time is slated on Wednesdays at 3 PM, 12 PM to 1 PM on Saturdays and Sundays, and between 1 PM to 4 PM on Thursdays and Fridays. These time slots tend to deliver the highest clickthrough rates and traffic spikes. Do remember that Friday posts must either be upbeat or funny to match audience’s mood.
Twitter
Twitter is another platform embraced by millions. The best times to post, however, are during weekdays between 12 PM to 3 PM and then, at 5 PM. Businesses make good use of Twitter postings from Mondays to Fridays with special engagement on Wednesdays and the weekends. Other tweets coming at 2 AM to 3 AM, 6 AM to 7 AM, and 9 PM to 10 PM are deemed successful. Basically, this platform is as varied as it can get to learn to experiment.
LinkedIn
Being a network frequented by professionals, it goes to follow that LinkedIn engagement is always at its peak during workdays and preferably just before and just after working hours. The most optimized posts garner the best clickthroughs during midweek at around 5 PM to 6 PM. Tuesday is the top day-of-the-week contender garnering the most clicks and shares at around 730AM to 830AM and on 10 AM to 11 AM. Other days also enjoy the same time slot with the addition of 12 PM on Wednesdays and Thursdays. Steer clear of Mondays as well as the middle of the night posting though.
Pinterest
A female-dominated social media platform, posting on Pinterest tend to be more active during night time at around 8 PM to 11 PM including Saturdays. Optimize your posts for the rest of the week between 2 AM to 4 AM and 2 PM to 4 PM. On Fridays, go light and bubbly by posting feel-good posts at around 3 PM.
Instagram, SnapChat, and Other Mobile-Savvy Platforms
These platforms are largely developed for mobile-savvy social media users, who tend to engage during off-work hours when the fun begins. A favorite among the millennial crowd, it is crucial to get that when building a post concept. The best times to post on these platforms is any time with the exclusion of 3 PM to 4 PM. Other businesses have also seen a huge success in posting during these times—2AM and 5 PM on any day of the week as well as at 7 PM on Wednesdays. Video and photo posts, however, get the most hits between 9 PM till 8 AM, any day.
To conclude, social media platforms are definitely here to stay. These platforms will remain in demand as more and more people become hooked to these communication avenues for information and knowledge. To successfully engage with your audience, proper timing, appropriate content, and consistency must go together to help deliver your message across.
