Isn’t it every business owner’s dream to convert online audience into paying customers? Everyone who has been in business know precisely why creating a “sales funnel” will help greatly in converting potential customers to be long-term loyal consumers of their brand. The sales funnel technique is known to help move potential and target customers from discovery stage to loyal brand worshippers in the long run. But while it may seem a pretty straightforward approach, subsequent tactics and strategies must be formulated every step of the way to achieve results.
Visualizing your conversion strategies is best done via a “sales funnel.” A funnel per se has a wide top and a narrow bottom. This design owes to the various stages of your online marketing concept. The wide top represents the many online audiences that came across your product, service or brand. The wider the top means the bigger your chances of attracting people to know about your business and its products or services.
From the top, these prospects are then drawn into the middle of the funnel to learn more about the brand and its products or services being offered. This is where the real battle begins. Here, you will need to exert all efforts available to convince your online audiences to believe in your message, join in your battlecry, and convince them to standby your brand leading them to the most important aspect of the concept– to buy. Inevitably, this is where potential audiences can turn to you or to your competitor.
At the lowest portion is the narrow area that represents your conversion success. Online visitors who reach this far will not only be interested to buy in your product, they will most likely stand by your brand for a long time– if you know to play your cards right.
Building Your Own
Without a doubt, the use of sales funnel is a great opportunity for businesses to sift out their real customers, the ones who will buy and do so repeatedly. But to reach that stage adequate tactics must be done from top to bottom and beyond. At the topmost portion rests a huge need for awareness campaign and marketing tactics. You need to attract as many interested audience as you can and exert maximum efforts to turn them into qualified or targeted leads. Keep in mind that the more leads you have will increase your chances of success at the bottom.
Moving down to the bottom, these targeted leads can now be turned into prospects. Casual online visitors will become an interested customer at this stage. Here, the need to exert all-out awareness and information is essential in keeping your leads interest. This is where trust and reputation takes a huge leap– an area where small sacrifices can turn into bigger successes. From here, you will move to the ultimate goal–conversion. Your main goal is to send as many prospects as possible to this area at the bottom to finally take action or to buy whatever product or service your brand is offering.
Overall, a sales funnel works in a well-structured continuum. The best ones are those which generates the most returns to your bottom line. The key, however, to achieving such is to carefully design strategies from top to middle to bottom, and to continue doing so when the goal of conversion is reached.
