Having a hard time grasping the full power of social media in your business? You are not alone as there is no stopping the force of business socials in this day and age. With the advent of new technology and growing improvements in the Internet, social media continue to propel forward as a leading platform in sustaining business development. To give you an idea on what’s been going around in social media, here’s a look back on some notable aspects that have happened (and are continually happening!) in the first quarter of 2017.
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Video content continue to gain prominence. Both global and domestic- based companies make good use of video content to captivate online audiences. This makes video content marketing one of the most useful platform for businesses to widen their reach. Think of Instagram Stories or Facebook Live. According to Cisco’s VNI or Visual Networking Index, today’s consumers are widely exposed to video content at a whooping 80 percent–and this could stretch up to 2020. So, beef-up your creative videography to deliver more titillating visuals to your social fanbase.
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Going mobile is front, back and center in social media engagement. In the first quarter of 2017, more than 3 billion smartphone users have been recorded globally. This somehow increases engagement in various social platforms such as Facebook, Twitter, SnapChat, Instagram, Twitter, LinkedIn, Pinterest, and so on. The same mobile-friendly demagoguery has also made hundreds of other social media platforms and apps to mushroom the Internet. How to make it work for your business agenda? Bring those call-to-action buttons on your mobile platform!
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Engagement in more dynamic and robust costumer relation management with real-time “ChatBots”. Think about lightning-quick customer engagement. Now, you can provide round-the-clock attention to your customers, prospects and target market even while your business sleeps. Connecting with your customers via chatbots is not only proven effective in the last quarter or so, but it is also deemed cost-efficient.
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Platform security on various social platforms has also been beefed up. Aside from filtering fake content and blocking questionable sites, social networks like Facebook and Twitter are doubling their efforts on strengthening authentication systems. New moves are also being done in sifting through posers, pseudo accounts and shadow accounts to ensure credibility of businesses are intact.
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Influencers are here to stay. Still providing a sharp edge in audience engagement and conversion, these people continue to widen its authority in captivating social attention to brands, products or businesses. To tighten your grip with your target market, consider getting on a reliable influencer’s back soonest.
In all these, social media marketing for the first quarter of 2017 continue to point to a more personalized approach. Online audiences are more keen on putting their trust in ads and promotional campaigns that have a hint of “sincerity” and “trustworthiness” in them. With these, creating social campaigns must be custom-fit to a targeted audience
