So, you’ve hit a plateau, a blank wall, or the end of a rope. Your marketing efforts feel like Cinderella losing her glass slipper. How to bring back your magic touch? Well, take it from SiMar’s creative team.
Marketing Ideas For Small Business
Here are cool ways to get back on the grind and revive your marketing prowess once again.
If you are out of fresh content, recycle old ones.
Rehash write-ups and convert them into webinars, infomercials, or video tutorials. Create an e-book out of your daily posts. Not everyone knows about all your content anyway.
Branch out to LinkedIn.
Some entrepreneurs put so much focus on Facebook and Twitter that they forgot the relevance of LinkedIn. Build connections, join groups, and create your little band of professionals. It is a thriving place to share ideas and build a brand.
Engage in online contests.
Yes! People have this inherent desire to win. It does not have to be over-the-top like winning a car or free vacation. Start small with eco-bags and other bare necessities relevant to your market.
Be an award-winning brand.
There are business awards which you can win. In return, these award-giving bodies usually give you a badge. Place it on your website or a profile for your social media accounts to boost credibility.
Host an event that will engage the local community.
You may sponsor an advocacy group’s fundraising campaign or create your own. Print out flyers, promote them on your website and social media, and local bulletin boards.
Make your website work by engaging in email marketing that provides a bonus.
Every subscription to your newsletter will entitle the reader to a freebie, eventually generating conversions in the long run.
Motivate local following by joining community contests.
Use your products or services as a prize. Yes, that simple.
Get into crowdsourcing.
If you plan to introduce a new product or service, engage people to participate in the process. Reach out to them via social media, collate ideas, and see which ones could work. You’ll be amazed at the ingenuity of the locals!
A customer referral program is well worth the effort.
You can offer existing customers freebies for every new customer they bring in. Even in a highly tech-savvy environment, nothing still beats a good ol’ word-of-mouth campaign.
Outsource your marketing campaign.
Get the professionals to do the hard stuff while you focus on the operation side of the business. SiMar Inc., for instance, offers complete marketing solutions for all types of business—and the best thing: at a budget you can afford. Be in the loop by asking for weekly reports to gauge success of the efforts.
