It is a known fact that millions of business websites online have different designs or theme, but approximately 82 to 90 percent of them have blogs imbedded therein. Write-ups from these blogs are then shared to their social media accounts to keep their target audience engaged as well as drive traffic into their website. That is the simplest beauty of why having a blog in your website means a lot of difference to the whole marketing and brand-building goals of a business.

Blogging is your way of connecting to your audience on a personal level. It keeps people informed and your promotional efforts to be omnipresent without you sounding like a broken record. But you need to understand that not all blogs are the same. To give you an idea, here’s a quick guide on how to write relevant and helpful blogs that will help connect your thoughts and messages to the psyche of the audience.

1. Write relevant topics. People go to your page for information or solution to their problems. If you sell insurance, write blogs that tell them what insurance to buy for each specific need, how to do it, where to go, and why they should. It is also important to point out relevant information like what causes accidents to happen, how to be prepared and other interrelated notions revolving untoward incidents—which, by the way, is still connected to insurance.

2. When writing almost the same things as everyone, it is important that you present matters in a unique way. While everyone may write about the same notes about insurance, you can add data and numbers into the equation. The Interest is a treasure trove of facts and data—and the least you can do is to create a storyline for it.

3. Be consistent. Like everything else, consistency is the key in maintain interest of a growing audience. So make sure to have a writing style guide handy. Think about keywords and key phrases, grammatical parsing, and tone of voice. There’s a reason why a lawyer’s website is more formal than that of a fashion blogger.

4. Think outside the box. When appealing to a highly diversified audience, it is imperative that you do not pigeonhole yourself into a few topics. Extend your scope to other areas but make sure to maintain the “connection”. You can talk about celebrities having their leg or voice insured—and it’s still within the realm of the insurance business. Subtle yet, the message is still there: an insurance coverage is vital.

5. If you have no time to write or have no interest whatsoever in writing, find employees to delegate the task with. Two employees contributing to the site’s blog at least on a twice to four times a week basis is enough to sustain its traffic needs. Do make sure to get the employees’ commitment when doing so. Consistency, as mentioned, is a vital aspect in business blogging.

6. Feel free also to reach out to third party business consultancy firms who offer digital content management. Allison Todd and her SiMar Inc. digital media team offer comprehensive services to handle such concerns. This allows you to focus on the core responsibilities of the business while maintaining engagement of your target market—at a reasonable cost.

7. Organize a content calendar. Brainstorm with your staff or your third party service provider. Have a central theme and ensure that all topics covered will revolve on that theme. This will guarantee rich content pouring in on a regular basis keeping your audience enthralled by the information and solution your business brings to their lives.