Brought by the influx of new tech gadgets that allow people access to the Internet anytime anywhere, it has become more apparent that social media continue to be a force to reckon with in the online realm. But while it used to be highly regarded in marketing only, it has widen its clout into the area of brand management leading businesses particularly new startups to find ways in forging strong connection between customer experience and company image—all in real time.
With technology opening direct communication line between businesses and consumers in real time, it is no wonder why social media apps and platforms continue to grow. When thinking of amplifying your social branding experience, the following tips can offer help in building a strong following for your brand:
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Get to know your audience on a more in-depth level. Unlike the usual campaign that treats fans homogeneously, today’s social branding strategies should tackle a more segmented and focused campaign. Target audiences must be clumped in a more definitive engagement using messaging that are explicitly stated. Simply stated—get into the core of the matter and engage your social community by presenting what they need.
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Be genuine when interacting with your target audience. Take note that today’s social media brand building relies on real time efforts. People can easily pinpoint what’s sincere from one that tries to distort their thinking. So keep your engagement detailed according to your audience’s needs but make sure that it’s done in all honesty. Trust is part and parcel of a good brand.
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Ask your target audience what they precisely want—and make sure to listen to their feedback. Building your social brand requires that you deliver what the audience craves for and the best way to tackle that is to ask their feedback. Look for content that piques your social community’s interest, the ones that keep them engaged and clamor for more. You can try how Reddit does their Ask Me Anything segment or quite simply, air a live video asking for their inputs. Collate those feedback and make them the bases for new campaigns and subsequent initiatives.
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Be fan-centric. Social media give rise once again to a consumer-centric industry. This is why social branding must be adept in putting their fans at the center of their strategies and tactics. Pay attention to your social feeds’ user-generated content. Consider making stars out of your fans. It’s not enough to just like their posts but consider sharing it to your own sign. Make your fans’ experiences be your own. This will give them a mode in-depth sense of connection to your brand.
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Don’t just promote your brand per se, make it a lifestyle. Promote ideas that are purpose-driven and one that makes your brand more than just mere products or services. Ask fans what your products enable them to do or how it made them better people. In this regard, it is essential to add more “flavor” to your brand by supporting a cause as a way of imbibing the virtue of giving back to your company culture.
In all these, it is essential to remember your brand’s core responsibility—authenticity. It is more than just mere campaigning about how good a brand is but more so in delivering solutions as well as a deeper sense of purpose. Consumers look for such authenticity. So build your social branding campaign around that and see the difference.
