Do you know that Instagram is gaining a strong foothold in the marketing realm? While Facebook still holds the top rank, Instagram had surpassed Twitter this year in terms of monthly active user– 500 million and growing! Instagram’s main push comes from the millennials and GenZ but recent surveys reveal that Generation X as well as Baby Boomers are also using the platform to connect to family members and friend–on a daily basis. This makes it a fantastic platform to rev-up your marketing campaign or to carve your career path.
For businesses and career-oriented individuals who have never tried using Instagram as a marketing or personal branding platform, it is high time to know some effective hacks in making this avenue work to your favor.
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Want to know what top influencers have been doing? New trends being made viral? New career development? Turn on specific notifications for individual users. Simply visit their personal pages and look for the three dots usually found on the upper right-hand corner of the page and turn on notifications. For iOS users, simply go to Settings>Notifications>Instagram> Allow Notifications. For Android users, go to Settings>Apps>Instagram>Show notifications.
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Need to unlike a post that may prove to be detrimental to your personal or business marketing campaign? Check all the posts you liked by clicking on the Options button>Posts You’ve Liked on your profile. This is usually a gear icon on an iOS device and three dots for Android. Look for the post you want to unlike and “de-select” the heart icon.
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For businesses needing to be abreast with what competitors are doing, there’s a way for you to look at their ad campaigns without the worry of accidentally liking them– the airplane mode. Simply load the posts and once all photos you need had loaded, turn on Airplane Mode and voila! No more anxiety over double tapping on pictures done by competitors.
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Filtering or editing of visual images on Instagram is a given. If you want filters to only have what you’ve always been using, you can actually reorder the editing window and hide those you never touch. Simply hold and drag on the filters you wish to remove or de-select the checkmark to the right.
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Instagram can also be used as an editing tool even without posting. To do this, simply publish a picture while on Airplane Mode. That means, no internet connection, no post will make it through. Just turn on “Save Original Photo” in your settings though.
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Want a facelift in your bio and captions? Add the magical line breaks by pressing the “123” key found on the bottom left-hand corner on your keyboard. When done accordingly, the Return key should appear on the bottom right.
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Ever heard of individuals sacked from their jobs due to accidental posts in social media? Better safe than sorry. Hide all photos you have been tagged in. You can set it to Tag Photos Manually or go to the Options button>Hide Photos> Select tagged photos you want removed then, tap Hide Photos again when prompted and chose Hide From Profile.
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Want to check what’s brewing in your hood or a specific location you wish to pursue? Browse specific location by tapping the Search icon at the home screen’s bottom area. Choose Places and key in the location then, Search. If you want to cover a wider net, simply choose Near Current Location. Or you may simply click on a Geotag to save time.
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Want to drive more traffic to your own website? Make your Profile’s clickable URL work wonders by adding a powerful call to action on certain posts. Feel free also to have your Instagram profile verified so you can add links to the Story line.
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Want to send marketing campaign or personal branding photos to a targeted group of people? Simply upload a photo and tap New Post on the Share page and select Direct Message. From there, choose from the people you want the material sent. Simply click on the mailbox icon to check for any replies or queries sent afterwards.
With more updates coming in, there will be more insta-hacks to discover. Wait for other updates on this page. To do so, SIGN-UP!