Customer experience can go from bad to worst in a blink of an eye. Do you honestly believe that you have done all that you can as a business entrepreneur in ensuring satisfaction of your customers? Many businesses promise to go the extra mile when it comes to keeping customers engaged and interested in their products, services or brand. At a closer inspection, however, many of these businesses fail due to lack of creativity and sincerity.
When planning to improve customer experience, it is high time to consider these ways:
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Give away freebies. Giving away free stuffs always come on top when it comes to keeping customers happy. When giving freebies, however, it is important to consider their relevance. If you are a coffeeshop, personalized thermal mugs and coffee baskets will make great giveaways for special occasions. This strategy allows you to engage your customers and still maintain the marketing and promotional aspect of your brand.
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With the continued development of the Internet and social media, offering voice or chat consult and tutorials are also topnotch ideas to deliver strong customer satisfaction. Customers want an easy way out on most everything. When assembly is necessary, they would want someone to guide them through the process. This method does not only provide solution, it also generates a personalized approach which customers will definitely appreciate.
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Still on personalization, you may also want to consider customized packaging during trial period. When introducing a product in the market, it is imperative to go to your target market’s perspective. Will the buyer want a transparent bag for those 3-n-1 underwear which they can use for traveling later on? Will they prefer a free laptop bag or laptop skin? How about a design-your-own-bookmark for a book? Create a lasting bond with your customers and maintain or improve it when the trial is over.
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Create an app which customers can use in their daily lives while integrating the concept of your products or services. Fitness products may want to offer an app that helps plan a wellness program for its users. This is one subtle way of promoting your fitness products without sounding too nosy. Besides, everyone has a smartphone or tablet these days making apps an excellent choice in ensuring customer satisfaction.
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While creating online initiatives may be the most convenient and effective method nowadays, adding a touch of nostalgia by using the post or snail-mail will mean a lot to people. How many of you have received an actual Christmas card from your favorite downtown grocery store? Add a little touch of personalization by signing them and voila! Such a heartfelt act will never go unheeded by the receiver.
Indeed, these ways are known for their effectiveness in developing positive customer experience. The key however, lies with proper timing and the right attitude of doing things. Be reminded that customer experience is still about forging a meaningful bond between your brand and its user-followers. Commit to make your product deliver positive impacts to its users and the society as a whole—and make sure to actively seek out opportunities to optimize such benefits.
