Search engines are the modern encyclopedia and phone book all wrapped into one limitless tool. It’s the first stop for anyone looking for products, services, and answers.
They search with intention and shop from search results. You want to be the answers they find and the products and services they buy.
But if your message is never seen, how can you help your target market? How can you be the solution they need if they don’t know you exist? You have an obligation to your ideal customer—and your own business goals—to add value and be a resource that matches search intent.