People love stories of all kinds. While bookworms languidly depend on grammatical prose to titillate their senses, many prefer video storytelling for their ease and convenience. Whether B2B or B2C, video storytelling has always shown the power of visuals on sending clear signals regarding brand image and message to customers. Though infographics are known for their efficacy in sending brand message, there is nothing more moving and captivating than moving pictures complemented with emotions to assail one’s senses.
Known Impact of Video Storytelling
Ever been to a movie which rendered you speechless? How about one in tears or large guffaws of laughter? Storytelling done in video form allow one to grasp the totality of an idea carefully encapsulated with emotions. No wonder many marketers are currently veering into storytelling techniques to keep their audiences engaged. With live streaming perfected, many companies are now perusing this strategy to send their messages across target and potential audiences.
Video storytelling allows a business to rise above the competition or, at the very least, different its brand from the rest. Creating a video narrative allows you convey the brand’s core message. It allows you to highlight what things the business value the most and present them in the most authentic, sincere and humane way possible to reach your target across. It takes more than just audience engagement to enjoy long-term loyalty and retention. Videos when done via storytelling technique conveys psychosocial and emotional connections striking audiences at a guttural level leaving them wanting for more.
An old tactic, perhaps, storytelling via videos is known to increase reach. This is the power of the Internet particularly social media these days– shareability. Old-school storytelling can be passed down from one generation to the next. How many fairy tales have been written, put on screen, spun and then, shown again– and still receive the same accolade? Video storytelling works in the same way. People moved by your story will most likely share it for everyone to appreciate.
Videos being highly visual are known to be retained in a person’s cerebral cortex longer than any other information processed. Remember how hard to memorize examination items are often, converted into stories? It’s all about beefing up the memory. Video storytelling allows audiences to recall your message more easily.
In a Nutshell
Conveying the unique personality of your business should be at the core of the matter. Stories being captured on video allow you to convey the core values, mission and vision of your business in subtle and “relaxed” way. The idea, however, is to be as clear and straightforward as possible when doing video storytelling for your brand. When done accordingly, your video storytelling session can carve the very success path for your business.
Photo Credits: Tubular Insights