Twitter – simar https://simarinc.com Sun, 15 Oct 2017 14:30:58 +0000 en-US hourly 1 https://simarinc.com/wp-content/uploads/2022/03/logo.png Twitter – simar https://simarinc.com 32 32 SiMar Small Business News: Social Media Sales Solutions https://simarinc.com/2017/10/15/social-media-sales-solutions/ Sun, 15 Oct 2017 14:30:58 +0000 https://simarinc.com/?p=798 SiMar Small Business News: Social Media Sales Solutions
Social Media Sales Solutions is the topic for this month’s SiMar Small Business News. It’s a 4-part series on a specific business topic.  Most times, those topics are business services or our favorite business subjects.  We love to answer your most asked questions during our monthly talks.  Send your questions our way <<click here>>.
If you are the type of person who loves to learn, then you’re in the right place.  First things first, everyone knows social media boost sales, yes?  These days you can make purchases everywhere – Facebook, Twitter, Instagram.  You can earn money from anywhere in the world with a digital device.   These free social media accounts are platforms for companies to connect with their target audience.  In addition to the revenue increase, image the relationship engagement with 1.8 billion users.  Either way, these free social media accounts can be made into a profitable e-commerce business.
Business owners are selling from social media accounts without websites.  Eventually, you should build your website (if you haven’t already)  Here are a few social media sales solutions that will lead you to business growth.
Facebook
Business is the ultimate one-stop shop for an entrepreneur. It allows you to create your own business page via Facebook, buy ads, integrate your website and add a mobile app. It also comes with an easy to navigate Manager and Help section to assist in basic needs like creating new ads. This allows you to create a brand buzz and raise awareness.  It also helps build your customer base and increase revenue.  <<Read more>>.
Pinterest
 Pinterest for business, like Facebook, let’s you create a page to market your products, services, and brand.   Your Pinterest followers will have access to your shop’s name,  product details, pricing information, and availability.  Register and “Pin It”.  To set-up, <<click here>>.
Shopial
With Shopial. your online store will be on Facebook in 3 clicks.  It’s an easy social app and Pinterest.  You will love the fully customizable templates.  All you need to do is install this app on the tab of your Facebook.  Then, import items from your online store.  It creates magic on your Pinterest page and turns your boards into the online catalog. This multilingual e-commerce platform also integrates well with Etsy, Magento, Amazon, Wix, and Shopify.  If you have an online store, check out the Shopial  Ultimate Facebook How-to Guide.
Soldsie
Time for conversions! Soldsie offers a free 30-day trial for you to get started.  Soldsie will create one link to your Instagram.  Once you place the link in your profile, fans will be able to view your photos and relevant content.  The upsell Have2Have.It (comes with a charge) allows fans to shop directly from your IG feed.  Soldsie also works with Facebook.  It turns your comments into conversions.  When a fan comments on your photo, it automatically places it in the customers shopping cart.
Poshmark
This website-mobile app-social platform works like Instagram only customers can directly get what they want via its “BUY” button. Make money while cleaning out your closet.  You take the photo and post your product.  The consumer purchases it and Poshmark will send you a mailing label.  And you take it the parking lot! Cha-ching!  You can market used and new products, designer, and non-designer fashion.  Make sure you have a good title, clear images and invite your friends.  This can be a hobby or a profession.   Try Poshmark and get ride of fashion that’s no longer for you, but perfect for someone else.  It’s a fun way to sell and shop online.
There are other social media sales solutions in the digital space.  These platforms offer salespoints for your business.  While you are focused on increasing your social sales, take time to review Olapic, Beetailer, inSelly, and Chirpify.  They are excellent avenues for revenue increase.  As social media progresses, you can guarantee an increase in leads, fans and conversions in no time.

 

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Social Media Manager: Do You Know What You’re Looking For? https://simarinc.com/2017/09/30/social-media-manager-do-you-know-what-youre-looking-for/ Sat, 30 Sep 2017 18:27:00 +0000 https://simarinc.com/?p=678 Is it time for your business to find a social media manager? Whether big or small, businesses today are becoming more dependent to social media in their awareness, marketing and customer service efforts. With millions, if not billions, of monthly active users constantly connecting with one another and add to that the aggressive technological innovations in the mobile industry, these potential targets are a tad too many for businesses to ignore.
Social media, however, is a highly volatile platform. Newcomers and non-tech business owners can easily get lost in this labyrinth. The scary thing is that– one wrong move and a business can easily find its way to the gutter. No wonder the demand for social media manager continue to rise over the years. When thinking of hiring one for the first time, it is essential to know what to look for to prevent ending up with a pseudo-guru wreaking havoc to your social presence.
To give you an idea, here are some guidelines on how to find an excellent social media manager:
  • Check for experience. Don’t just hand out the keys to your business social kingdom to anyone. Have the temerity to ask for his or her work portfolio. Look how he or she sends out posts or tweets on behalf of those brands. Keep in mind that this person will be representing your business to everyone– customers, partners and prospects, and the general public.
  • Check for strategic management concepts being espoused. Social media managers are tasked to uphold a brand’s marketing concepts and goals. See to it that he or she shows focus on meeting business objectives.
  • Verify how he or she build a social community before. Content management is part and parcel of every social media manager’s responsibilities. Engagement must be their cup of tea and sustainable growth must be its master. The way they interact with followers as well as bashers will help give you an idea if one is right for the job.
  • Consider giving a crisis scenario for a social media manager to solve. Make it an impromptu request. Keep in mind that social crises happen in real time and often, they caught businesses unaware. Through strategies given, you can easily see how he or she responds to such highly risky scenarios.
  • Paid social is a common strategy nowadays. This means paying ads for Facebook, Twitter or any social media channel of your choice. Knowing how they handle money spent on ads as well as what cost-effective efforts he or she initiated will give you an idea if, indeed, he or she can lift up your bottom line.
  • A social media manager must also be adept in measuring results. See how they analyze results to fine-tune initiatives as you move forward. Also, check how frequent and how soon they do report back on metrics of particular campaigns.
Social media managers must be considered as a business prime mover. Adequate care must be done when hiring one. If possible, go for a team as “more heads is still better than one.” Overall, look for a social media manager who can nurture your social presence and mentor you on how this volatile system works.
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Social Media Trends For The First Quarter Of 2017: A Look Back https://simarinc.com/2017/09/26/social-media-trends-for-the-first-quarter-of-2017-a-look-back/ Tue, 26 Sep 2017 08:33:35 +0000 https://simarinc.com/?p=642  

Having a hard time grasping the full power of social media in your business? You are not alone as there is no stopping the force of business socials in this day and age. With the advent of new technology and growing improvements in the Internet, social media continue to propel forward as a leading platform in sustaining business development. To give you an idea on what’s been going around in social media, here’s a look back on some notable aspects that have happened (and are continually happening!) in the first quarter of 2017.
  • Video content continue to gain prominence. Both global and domestic- based companies make good use of video content to captivate online audiences. This makes video content marketing one of the most useful platform for businesses to widen their reach. Think of Instagram Stories or Facebook Live. According to Cisco’s VNI or Visual Networking Index, today’s consumers are widely exposed to video content at a whooping 80 percent–and this could stretch up to 2020. So, beef-up your creative videography to deliver more titillating visuals to your social fanbase.
  • Going mobile is front, back and center in social media engagement. In the first quarter of 2017, more than 3 billion smartphone users have been recorded globally. This somehow increases engagement in various social platforms such as Facebook, Twitter, SnapChat, Instagram, Twitter, LinkedIn, Pinterest, and so on. The same mobile-friendly demagoguery has also made hundreds of other social media platforms and apps to mushroom the Internet. How to make it work for your business agenda? Bring those call-to-action buttons on your mobile platform!
  • Engagement in more dynamic and robust costumer relation  management with real-time “ChatBots”. Think about lightning-quick customer engagement. Now, you can provide round-the-clock attention to your customers, prospects and target market even while your business sleeps. Connecting with your customers via chatbots is not only proven effective in the last quarter or so, but it is also deemed cost-efficient.
  • Platform security on various social platforms has also been beefed up. Aside from filtering fake content and blocking questionable sites, social networks like Facebook and Twitter are doubling their efforts on strengthening authentication systems. New moves are also being done in sifting through posers, pseudo accounts and shadow accounts to ensure credibility of businesses are intact.
  • Influencers are here to stay. Still providing a sharp edge in audience engagement and conversion, these people continue to widen its authority in captivating social attention to brands, products or businesses. To tighten your grip with your target market, consider getting on a reliable influencer’s back soonest.
In all these, social media marketing for the first quarter of 2017 continue to point to a more personalized approach. Online audiences are more keen on putting their trust in ads and promotional campaigns that have a hint of “sincerity” and “trustworthiness” in them. With these, creating social campaigns must be custom-fit to a targeted audience
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