Sales Management – SiMar

Attract, Convert, Engage and Close

Allison Todd — Tue, 13 Mar 2018 03:15:32 +0000

Attract, Convert, Engage and Close.

Isn’t it every business owner’s dream to convert their online audience into paying customers? Most entrepreneurs understand the value of a good sales funnel. And if you don’t, no worries, just know that it will increase lead conversions. The value of lead conversions is more than just a purchase.

It’s those long term followers who want to align with the brand and believe in it.
It’s the social media follower who thought your timeline was great and then realized they actually needed your services.
It’s the passer-by who heard your coffee chat and searched for your on the internet.

Don’t get me wrong. It’s also the prospect that you close and have been doing business for 10 years. In short, it’s everyone who supports your brand in varying ways. Because there are a ton of people who do what you, the beginning of your sales funnel is understanding just how valuable the connection is.

The sales funnel technique is known to help make the connection. Our techniques and templates walk you through how to create your sales funnel and measure the outcomes. Every brand has friends in the digital space. And it all begins with hello. Where can your prospects find you on the internet? (Feel free to share your social media and/or website in the comments below.) You never know who’s looking for you!

Attract, Convert, Engage and Close.

Need help kick starting your connections in business? Schedule a consultation with SiMar and discover more about solutions. In the meantime, we’d love your LIKE . (Thanks!)

Has Your Business Productivity Taken a Dive and Sales Prospects Gone Stale?

Allison Todd — Mon, 12 Mar 2018 01:25:16 +0000

Has your business productivity taken a dive and sales prospects gone stale? Are business sales inconsistent and slow? It may be time to upgrade your sales prospecting system. There are tons of opportunities out there. But you must go after them. Sales boils down to time and numbers. For a business to thrive with growing revenue, it must invest the the time to convert leads. The best way to begin is with a strong sales prospecting strategy.

Sales Prospecting at A Glance

But what is sales prospecting and how does it relate to business productivity? Sales prospecting is the process of searching for your next customer in order to create a business relationship. To begin the process, a business team member will conduct outreach in the form of calls and emails to convert leads. Leads are often converted to loyal followers or ambassadors to the business. It’s a great way to nurture leads with interest in your product, service or brand.

The sales aspect in a business, requires varying strategies to achieve the goal. Unlike other processes, sales prospecting takes a deep dive into the customer’s journey and identifies winning customer personas. For these reasons, outbound prospecting and inbound prospecting includes face-to-face, email, call, letter or a digital experience. Advance technology like instant messaging is also a key performers medium to achieve prospecting results.

Sales Prospecting Funnel

A good sales prospecting process works like a funnel. It begins with a ton of information that you narrow done to the relevant facts and take action. This includes identifying leads and opportunities that qualify the buyer’s experience. buying preference, diverse behavior, market movement, demographics, needs and wants, and other aspects that dictate the customer’s buyer experience. All of this leads to sifts positive leads, financial capabilities and pertinent information affecting purchasing power of customers.

Many believe that the end-game of sales prospecting is converting customers. However, a closer look will tell entrepreneurs, and their teams, that the Internet negates such assumptions. With the evolving market today, sales prospecting no longer stops at acquiring new customers or clients but focuses more on creating personalized, flexible and sustainable relationships. And like a proverbial movement in a funnel, it can be painstakingly slow. However, the time investment will prove to increase business productivity.

Addressing Sales Concerns

How do you ensure you have an effective sales prospecting process? Amid competition, business development must include the art of diplomacy and compromise. Negotiations are built upon the two. One does not have to focus so much on increasing the bottom line but more so on instilling mutual trust and respect. To do this, you have to cultivate strong core values in the company, sharp analysis of market movement, and robust relationship with both internal and external stakeholders of the company. Proposals to be done must be dynamic allowing ample time to integrate a customized approach in addressing needs and wants. Bottom line is, sales prospecting is all about consistency and constancy in applying strategic mindset– and a dash of optimism to motivate and inspire. With this, your business can be one step ahead of everyone else.

Do you need help increasing your business sales and business productivity? SiMar Inc., Atlanta’s premier business consultancy and digital marketing firm, offers comprehensive services to address unique business needs. Schedule for a consultation now!

Sales Funnel: Does Your Business Have It?

Allison Todd — Fri, 29 Sep 2017 17:09:24 +0000

Isn’t it every business owner’s dream to convert online audience into paying customers? Everyone who has been in business know precisely why creating a “sales funnel” will help greatly in converting potential customers to be long-term loyal consumers of their brand. The sales funnel technique is known to help move potential and target customers from discovery stage to loyal brand worshippers in the long run. But while it may seem a pretty straightforward approach, subsequent tactics and strategies must be formulated every step of the way to achieve results.

Visualizing your conversion strategies is best done via a “sales funnel.” A funnel per se has a wide top and a narrow bottom. This design owes to the various stages of your online marketing concept. The wide top represents the many online audiences that came across your product, service or brand. The wider the top means the bigger your chances of attracting people to know about your business and its products or services.

From the top, these prospects are then drawn into the middle of the funnel to learn more about the brand and its products or services being offered. This is where the real battle begins. Here, you will need to exert all efforts available to convince your online audiences to believe in your message, join in your battlecry, and convince them to standby your brand leading them to the most important aspect of the concept– to buy. Inevitably, this is where potential audiences can turn to you or to your competitor.

At the lowest portion is the narrow area that represents your conversion success. Online visitors who reach this far will not only be interested to buy in your product, they will most likely stand by your brand for a long time– if you know to play your cards right.

Building Your Own

Without a doubt, the use of sales funnel is a great opportunity for businesses to sift out their real customers, the ones who will buy and do so repeatedly. But to reach that stage adequate tactics must be done from top to bottom and beyond. At the topmost portion rests a huge need for awareness campaign and marketing tactics. You need to attract as many interested audience as you can and exert maximum efforts to turn them into qualified or targeted leads. Keep in mind that the more leads you have will increase your chances of success at the bottom.

Moving down to the bottom, these targeted leads can now be turned into prospects. Casual online visitors will become an interested customer at this stage. Here, the need to exert all-out awareness and information is essential in keeping your leads interest. This is where trust and reputation takes a huge leap– an area where small sacrifices can turn into bigger successes. From here, you will move to the ultimate goal–conversion. Your main goal is to send as many prospects as possible to this area at the bottom to finally take action or to buy whatever product or service your brand is offering.

Overall, a sales funnel works in a well-structured continuum. The best ones are those which generates the most returns to your bottom line. The key, however, to achieving such is to carefully design strategies from top to middle to bottom, and to continue doing so when the goal of conversion is reached.