Sales Prospecting at A Glance 

But what is sales prospecting and how does it relate to business productivity? Sales prospecting is the process of searching for your next customer in order to create a business relationship.  To begin the process, a business team member will conduct outreach in the form of calls and emails to convert leads.  Leads are often converted to loyal followers or ambassadors to the business. It’s a great way to nurture leads with interest in your product, service or brand. 

The sales aspect in a business, requires varying strategies to achieve the goal.  Unlike other processes, sales prospecting takes a deep dive into the customer’s journey and identifies winning customer personas.  For these reasons, outbound prospecting and inbound prospecting  includes face-to-face, email, call, letter or a digital experience.  Advance technology like instant messaging is also a key performers medium to achieve prospecting results. 

Sales Prospecting Funnel 

A good sales prospecting process works like a funnel. It begins with a ton of information that you narrow done to the relevant facts and take action. This includes identifying leads and opportunities that qualify the buyer’s experience. buying preference, diverse behavior, market movement, demographics, needs and wants, and other aspects that dictate the customer’s buyer experience.  All of this leads to sifts positive leads, financial capabilities and pertinent information affecting purchasing power of customers. 

Many believe that the end-game of sales prospecting is converting customers.  However, a closer look will tell entrepreneurs, and their teams, that the Internet negates such assumptions.   With the evolving market today, sales prospecting no longer stops at acquiring new customers or clients but focuses more on creating personalized, flexible and sustainable relationships. And like a proverbial movement in a funnel, it can be painstakingly slow.  However, the time investment will prove to increase business productivity.

Addressing Sales Concerns 

How do you ensure you have an effective sales prospecting process?  Amid competition, business development must include the art of diplomacy and compromise. Negotiations are built upon the two. One does not have to focus so much on increasing the bottom line but more so on instilling mutual trust and respect. To do this, you have to cultivate strong core values in the company, sharp analysis of market movement, and robust relationship with both internal and external stakeholders of the company. Proposals to be done must be dynamic allowing ample time to integrate a customized approach in addressing needs and wants. Bottom line is, sales prospecting is all about consistency and constancy in applying strategic mindset– and a dash of optimism to motivate and inspire. With this, your business can be one step ahead of everyone else. 

Do you need help increasing your business sales and business productivity? SiMar Inc., Atlanta’s premier business consultancy and digital marketing firm, offers comprehensive services to address unique business needs.  Schedule for a consultation now!

Automate Your Business Systems

SiMar Makes Automation Simple! 

Technology continues to WOW us at SiMar, as its constant evolution has paved the way for advanced automation.

If you started a business in 2017–or planned to and are still working out the details–  it’s important to be ready for new tech ideas that can help propel you to success in 2018! 

Our upcoming blog on Gearing for a Tech Savvy Small Business will cover this in more detail but in the meantime, here are a few major business trends that owners and consumers alike cannot ignore: 

Business On-Demand: Without a doubt, this is the era of everything on-demand. People are dependent on phone apps for most everything they do. From taxi rides to shopping, travel, entertainment, and more, the tech industry will be even more accommodating in 2018. Which leads to . . .  

Digital Consumerism. Brick and mortar retail is declining at a steady pace. As more people prefer shopping online, businesses will be left with no choice but to jump into the digitalization of consumerism. With this, the need for businesses to learn the highly aggressive and volatile nature of digital media must be carefully studied and implemented. Check out some startup possibilities in this week’s blog, Top Online Business Ideas For 2018. 

Business Analytics. The ways that information is gathered and communicated globally is evolving. New developments are constantly being pursued by experts to find gadgets that not only fit in your pockets or purse, but also deliver astounding solutions to make our lives easier. And how are our needs being determined, you ask? Using the same technology that tracks the way you spend, how/where you like to spend, and all things information. In 2018, most software programs handling econometrics, auditing, financial analyses, operations, marketing research, and feasibility studies will become more refined. 

Digital Security. One of the biggest occupational hazards in business is digital security, and there will be an even greater need in 2018. Security issues have permeated the wireless sector, manufacturing and automation, data management, and other cutting-edge business arenas. Any business using digital media in its overall operations will need to tighten its cybersecurity skills. This week’s blog, Small Business Tips to Ramp Up Cyber Security, will help you get a handle on some DIY tasks that can keep your business safe online. 

Without a doubt, tech trends are being designed to address consumers and cater to the core needs of businesses across industries. The tech industry will be even more aggressive in 2018, so entrepreneurs and career-driven individuals alike must be ready. 

Want to learn how your business can take advantage of the latest tech trends? SiMar Inc., Atlanta’s premier business consultancy, and digital media management firm, offers comprehensive digital marketing and management services. Call Allison Todd for a consultation now!