Be authentic by using your real name or the real name of your business. People usually search for that and not for an alias or a pseudonym. Keep in mind that the name and username are the very points used by Instagram when an active user searches for a particular name. This also gives your potential follower to see the authentic you and not some poser. Feel free to add something which you or your business is known for on your bio though to add more catch.

Be on the point when stating about your skills or what solutions your business offer. Feel free to highlight special skills and what sets you apart from other competing brands. Some influencers on Instagram usually combine both personal interest and professional takes to give it a more authentic feel.

Customize personal or brand keywords into your Instagram bio. While keywords are known to be useful in SEO, it can also enhance point of interest on your bio. Look at your core values and relate it to your targeted audience. Keywords must target your audience to help them better understand your background, the solutions you offer, and your relevance to their needs.

Don’t forget to add your website on the clickable link portion. This is the only area in Instagram that allows you to have a clickable link. Feel free also to add a shortened link on your campaign materials or use other platforms that allows targeted traffic to your website or e-commerce site.

Inject humor into your bio. Instagram is known for its lighthearted medium where people gather together to share the fun and good times. Feel free to ad emojis and make good use of fun-powered hashtags, too. Do you know that you can also change the font on your bio or add line breaks and bullet points? Get creative but make sure it will fit both web- and mobile-based apps.