Always use your brand name when creating a business page. Dummy accounts are so untrustworthy and can even lead target audiences baffled. There should only be ONE business page for your own company according to the terms of service on Facebook. The key is to give administrative and editing rights to chosen employees or third party service providers who will maintain the page. Do make sure to train your staff on how to do admin duties on the page as well as on how to actively address comments or messages particularly negative ones.

Use company logo as profile picture. This is to give your brand a “face” that can be easily recognized by your target audience. Do include a link to your website on the photo’s description for added impact. Cover photo, on the other hand, must be regularly changed, at least once a month. It must be compelling enough to build up audience interest. Complete this with a clear call-to-action on the description as well as link to your website or e-commerce site. Do you know that you can add a call-to-action button to your cover photo and easily get insights on how many people clicked on your CTA button? Yes, you can by simply clicking on “create call-to-action” which is located right on your cover photo. To measure clicks, simply click the drop-down arrow to “view insights.”

Use videos, photos, and other relevant visuals to post on your page’s Timeline. Those who regularly update their website’s blog must also share write-ups on a regular basis. Relevant topics and content from the news and other platforms can also help pique audience interest. Do make sure to choose relevant topics though or one that will compel audiences to come back for more each time.

Got special offers for your customers? Then, by all means– post it! Include events, milestones, contests, symposium, podcasts, philanthropy drives, and other ideas that allow opening communication channels with your audience. Ignite readers’ interest to like and share your posts to increase engagement.

Always take time to reply or respond to comments and private messages. Simple greetings can help ignite their passion. It also gives them a certain level of awareness that there’s a “real person” behind the page and not some automaton.

Broadcast on FB live every now and then. This may be to promote an event or to simply greet page fans on special occasions. It allows them to see the person behind the page and help build trust and confidence in your overall brand.