Digital Solution – simar

Why Should You Hire A Digital Marketing Agency & How Do You Know It’s The Right Time?

Allison Todd — Wed, 29 Sep 2021 12:30:00 +0000

So, you’re ready to invest in the right people and tools to perfect your marketing strategy? With so many benefits on offer to hiring a digital marketing agency, it’s clear that you’re ready to put your brand first.

But what exactly are the benefits of hiring a digital marketing agency? And how do you know if it’s the right time to invest?

Today’s post will explore 5 reasons why a digital marketing agency is the key to your brand’s growth, as well as pinpointing the signs you’re ready to make the leap.

What Is A Digital Marketing Agency?

A digital marketing agency is a team of well-versed, experienced marketers who specialize in various marketing paths. They work together with a clear vision on marketing campaigns to help grow and develop your brand.

How Do You Know When You Should Hire A Digital Marketing Agency?

In business, timing is crucial. So, here are 5 signs that you’re ready to outsource and hire a digital marketing agency:

1. Your marketing strategy is no longer working, and it demands a fresh, new outlook.

2. You physically don’t have the time to dedicate to your marketing efforts.

3. You’re feeling overwhelmed, which may be manifesting itself through inspiration blocks, unproductivity, or lack of confidence.

4. Your brand is desperate for new leads, but you’re finding it challenging to capture them.

5. Your brand isn’t clearly defined and washes out to your competitors.

Why Should You Hire A Digital Marketing Agency?

Now we’ve addressed 5 symptoms suggesting you need a digital marketing agency, let’s consider why a digital marketing agency is the right route for your business.

1. It Frees You To Work On The Elements You Want To Work On

When you decided to launch your business, it’s likely you didn’t realize quite how time-consuming marketing is. In fact, it can be so time-consuming that you’ve lost many opportunities for business growth due to your chain of marketing and exposure.

Outsourcing this, however, means you’re able to work on the elements you choose to. Plus, you can be sure that the team you outsource it to will be well versed in marketing strategies.

2. You’ll Be Working With Experts.

You can listen to every podcast, download every freebie, and follow every Instagram post within the industry and you’ll still be dipping only your little toe into the marketing field.

As such, when you work with a digital marketing agency, you can rest assured that you’ll be working with experts. Armed with the latest SEO and social media algorithm knowledge, alongside the know-how to launch a successful marketing campaign across multiple platforms, you can ultimately guarantee growth.

3. There Are Plans To Suit Almost Every Budget Which Grow As Your Brand Grows

One of the best things about a digital marketing agency is that they can accommodate almost any budget. So if you’re a startup, you need only a small package. Then, as the results pour in and you see a clear, positive return on investment, you’ll be able to upscale your package.

In other words, as your business grows, your digital marketing agency’s efforts and inclusion grow too.

4. You’ll Be Given Evident Results.

Many business owners market their business without evaluating their data. However, a digital marketing agency is well versed in the metrics and key performance indicators. In fact, digital marketing agencies are highly data-informed, and they use this to shape your marketing strategy.

Members of the agency will track the data and explain what the metrics mean, so you can see the efforts of the team paying off and assess how your strategy is functioning.

5. You’ll Be Able To Expand Your Brand’s Reputation Across Multiple Channels

Omnipresence is almost impossible when working as a solopreneur. Being a one-person band means you have your limits. It’s impossible to create high-quality content according to the users of various platforms.

However, with a digital marketing agency, your brand can master omnipresence, allowing you to capture more leads and never miss an opportunity to sell again.

Digital Marketing Agencies Allow Your Brand To Grow

In a nutshell, digital marketing agencies are adaptable to your brand. While the prices and packages can adjust depending on the size and position of your business, one thing remains consistent: their goal for your growth.

5 Things That Tell You If Your Website Works. If Not, Contact SiMar For a Free Website Audit!

Allison Todd — Thu, 23 Sep 2021 10:51:38 +0000

When you launched your business, you knew that having a website would make it feel real. And with 78% of internet users conducting brand research online before making a purchase, it’s clear how much weight your website is carrying.

But, simply having a website isn’t enough. Your site has to work for you and impress your visitors.

So, knowing whether your website is working or not is fundamental for business success.

With that in mind, here are 5 signs that your website is working.

5 signs that your website is working

Remember, if none of these are happening for you, you can contact us here at SiMar for a free website audit!

1. You’re Gaining A Frequent And Steady Stream of Traffic

Gaining traffic consistently means your keyword implementation is working.

If you’re not getting any traffic to your website, it’s indicating that your website isn’t optimized for search engine optimization.

2. Your Call to Actions Are Getting Clicked

Your website should be crafted to provoke action. Your homepage, in particular, will have multiple calls to action, separated with different sections.

It’s essential, too, to map out your user’s navigation journey first. This will play a significant role in the positioning of your call-to-action buttons.

3. You’re Capturing More Leads

If you’re marketing your lead magnet on your website, you’ll gain an insight into its impact through the number of email addresses you gain. So keep an eye on your email marketing platform to monitor the increase in lead capture over time.

It will also be worthwhile to split test your email opt-ins surrounding copywriting and design, whether it’s positioned on your homepage or if you have a separate landing page for it. These results will indicate what works best for your audience.

4. Your Links Are Functioning

If you have broken links, your website will be punished by search engines. User experience (UX) is crucial and is considered a high priority by many search engines.

You can conduct a simple test by clicking on all of the links on your site to ensure they’re pointing toward the right page, and it does so without any complications.

5. Your Website Is Mobile-Friendly

Again, this can be tested by yourself exceptionally easily.

Many business owners create and design their websites themselves without investing in a professional designer and copywriter. They’ll purchase a template but will sometimes forget to check for mobile optimization.

In the first quarter of 2021, mobile devices generated a whopping 54.8% of global website traffic.

Use your smartphone and tablet to ensure your website is mobile-friendly. Without this, you’ll be isolating and setting a negative tone for a wide range of potential leads.

Get Your Free Website Audit With SiMar!

Unless you know a diagnosis, you can’t treat the problem, right?

That’s where we come in.

We’ll deliver a personalized website audit so you can discover your website’s strengths and fallbacks, allowing you to solve the problem and use your website for brand success.

And did we mention it’s 100% free?

Get in touch, with us today, and we’ll start working on your free audit as soon as possible.

Expert Tips on Developing Interpersonal Skills

Allison Todd — Mon, 06 Nov 2017 20:36:07 +0000

Whether at work or somewhere, we use interpersonal skills to interact with others. At work, we talk to our co-employees, delegate work to our subordinates, or present proposals to clients or to the management. All these aspects require interpersonal skills. It is no wonder many employers today seek out candidates with robust interpersonal skills. They no longer just rely on aptitude and expertise, these employers look for people that can work well with a team as well as effectively communicate with both internal and external stakeholders of the company. But what really are interpersonal skills?

Understanding Interpersonal Skills

Interpersonal skills are often referred to as people kills or social skills. Sometimes, they are pointed directly as communication skills. In general terms, they are also called life skills and fall under the category of “soft skills.” Unless you have developed anthropophobia or social phobia growing up, you actually possess innate interpersonal skills from the time you were born.

Yes, you had it in you all along. Interpersonal skills include verbal and non-verbal communication, listening skills, negotiation skills, problem solving and decision-making, and your level of assertiveness. What you say, how you say it, and how you interpret the message using both verbal and body language largely comprises the communication skills set of interpersonal skills. How you act upon challenges, find a win-win solution, and decide according to the opportunities presented as well as how you assert a stand also fall in the broad concept of interpersonal skills. All these, however, are crucial to your productiveness and effectiveness in the workforce.

Honing Your Interpersonal Skills

While there are a broad range of skills set for you to be successful in your chosen field, it cannot be denied that having strong interpersonal skills will serve as a foundation for your success. Experts continually prove that without such, developing other life skills may be difficult.

Luckily, interpersonal skills can be honed to cohesively work with your hard skills. Here are some ways to develop them:

When talking, choose your words wisely. Say things in a way that you can be easily understood. Communicate message in a straightforward manner by instilling clarity and to always seek feedback to ensure that your idea is understood. You may want to use appropriate questioning and posturing to develop a much clearer understanding of the matter at hand.

Listen and by that, means to listen well. Do not mistaken listening as hearing per se. Listening takes more than hearing as it involves the ability to “receive and interpret” messages delivered by both verbal and nonverbal cues or in the absence of words. You need to decipher beyond mere words. Often, what could be hidden behind nonverbal cues are the more important matters.

Learn to clarify by asking questions. Seeking clarifications will help prevent any point of misunderstanding. Through this, you can carefully express your assertions and create point of negotiations in an effective and mutually respectful manner.

Always take control of your interpersonal skills. Try to relax and maintain a positive mindset. Do not let emotions get the better of you. Practice relaxation techniques and mindfulness for positive attitude.

Learn also to empathize with other co-employees or a boss’ point of view. You need to accept that POVs can sometimes be different. Should communication fail, carefully analyze what barriers made it so and rectify the problem from there.

Reflect upon previous successes and failures in fostering interpersonal skills with others. Always think positive. See failures as room for improvements and communication gaffe as a way to forge more effective measures.

Indeed, developing strong personal skills can be a challenge. You need to recognize and accept your limitations and mistakes to fully grasp how far you can achieve. Maintain a positive attitude and, if possible, find a trusted coach who can guide you through.

Crisis Management: Dealing With the Inevitable

Allison Todd — Mon, 06 Nov 2017 09:33:41 +0000

Businesses are not without crisis. Being a womanpreneur, however, may place you in a more uptight position. It cannot be denied that there is still some sort of silent stigma to women in business and when crisis seems to inevitable, finding ways to cope with such circumstances must be foremost on your mind. While other womenpreneur may crumble easily when under pressure, it is imperative that you rise up to the occasion and find a way to overcome such adversity and continue to thrive.

Fortunately, there are ways for you to make any crisis situation work to your advantage. You can also practice it to perfection. To get you started, here are some points to consider:

1. Take a pause and do nothing. Do not panic either. While it is noble to immediately act and rectify the problem, some womenpreneurs tend to be taken by their emotions in a roller coaster ride leading to horrendous results. So before you jump into the situation, try to take a step back, compose yourself, and see the problem from the outside looking in. This will help give you a better perspective and respond in a more effective and productive manner.

2. Consider consulting a reliable crisis management team for tough situations. This is even more so in situations that directly impact community or environmental standards. These firms know precisely what buttons to push and when to do it.

3. Confer with your own team particularly on internal issues or crisis situations involving product, service or brand. Do acknowledge that you cannot do everything in your lonesome. At this point, you will need everyone’s cooperation and ideas. As a rule of thumb, playing the blame-game will get your efforts nowhere. So, seek out your team’s help and find solutions instead of adding more to the problem.

4. After weighing everything, it is time to pursue your planned course of action. Be proactive when managing a game-plan though. Always have contingencies in place. Make sure also to create identifiable measures to help monitor if the executed plan is effective or not.

5. Assess carefully the root cause of the problem, how it got blown out of proportion, and how it was being handled. Look at possible gaps in the measures being done. Through careful evaluation, you can prevent such crisis situation from recurring or device certain policies that could mitigate matters before they get worst.

6. Always maintain a positive mindset. Most womenpreneurs tend to consider a “worst case scenario” which is a good thing but not during a crisis situation. See mistakes and fiasco’s as avenues for improvement. Always believe that in every mistake lies the learning of how to do it right the next time around.

Indeed, there will always come a time for a crisis to crop up in a business. No matter how big or small, it is imperative to craft a robust crisis management system. In doing so, you can simply expect the unexpected and formulate solution to mitigate, if not eliminate, the issue at hand.

Correlating Rapport Building and First Impression

Allison Todd — Sat, 04 Nov 2017 20:18:31 +0000

For many young people, socialization can be such an easy thing to do—online. Social media allows millennials to easily reach out to others. The same interests can draw them together and regardless of familiarity, will often allow them to interact freely. Anonymity is another factor that allows them just that. But bringing that into actual conversations, presentations or business dealings is somewhat of a challenge. Building rapport, or harmonious understanding, is the first step to a successful interpersonal relationship and this requires time. By knowing how to create that killer first impression and then, consistently building up such connection will do the trick.

First Impression Lasts

Millennials or not, first meetings can bring out anxiety in anyone. There is simply nothing more unnerving than being sized up by the other party. It is also but natural to want to be liked and be given the amount of attention and respect. But the need to create a killer first impression is the first step in building rapport, a salient aspect in excellent interpersonal skills.

People naturally feel intimidated or unsettled when being entrusted into an unfamiliar environment. But confidence and optimism will help you overcome situations like this. But while many millennials are touted to be oozing with confidence, building rapport still needs consistency and constant practice way beyond the ease of first meet-ups. To build rapport, certain skills set like verbal and nonverbal, motivational, active listening, sense of humor, and empathy must be utilized.

Rapport Building Behaviors

Building rapport is the very process that turns a killer first impression into a lasting one. This is where trust and mutual respect usually comes in. To start, here are some important behaviors to consider:

Be sincere when you meet people for the first time. When you are sincere, your smile is usually brighter, your handgrip tighter, and your warmth can be felt by the other person or the other group.

It is recommended to talk on a first name basis to build rapport but be wary of cultural differences. Japanese, for instance, prefer last name basis for formal talks.

Make good use of easily understood terms so you will not sound condescending. Using jargon not familiar to the other party can easily turn a conversation to a bumpy start.

When talking, try to keep eye contact and let your nonverbal cues mimic what you are saying. Lean towards the person you are talking to. Keep your hands open and your legs uncrossed. A relaxed manner will help the other party feel welcomed. It also makes you feel more relaxed.

Practice empathetic listening by being attentive. Nod every now and then or make appropriate sounds and gestures. Ask questions to make the other party know that you are listening.

Clarify any confusion or unclear matters. This will prevent misunderstanding. When in agreement, always openly say so to motivate the other party and build trust. When you disagree, however, always give the reason why.

Be genuine and be honest. It is best to admit a mistake or acknowledge some points that you have no idea of. This helps to build trust.

Don’t forget to offer compliment and maintain politeness all throughout.

Building rapport by starting strong on your first impression can be tricky. Experts believe that first impressions carry a huge weight in dealing with other people. While it may be true, it still takes a lot of consistency and constant communication to tighten such rapport. Practice and mentorship will help largely on this aspect. When done accordingly, you can guarantee building lasting relations with everyone else—and often to your advantage.

Health Care and Small Business: Striking the Best Deal

Allison Todd — Sat, 04 Nov 2017 09:13:53 +0000

Without a doubt, health insurance is an important must-have for everyone. It is, however, expensive leading many businesses to outsource their office needs. While some companies provide coverage with a percentage of the premiums being shouldered by employees, there are also those who simply let them acquire their own policies via the Affordable Care Act. So, how to find one that will best suit your workforce without spelling trouble for your money bag?

Learn the difference between group and individual coverage. Group plans, often considered the most affordable, relies on the precepts of “uniformity”. This means coverage therein is generic and applicable to all group members. Individual insurance plans though a little steeper are more specified. Price of coverage relies mostly on the insurers pre-existing conditions and risks.

Consider enrolling your business for a Health Reimbursement Plant (HRP) or Health Savings Account (HSA). The former is a 100 percent employer-funded account can be set-up to finance medical costs of employees and are virtually tax-refundable. The latter can be funded by both taxpayer and employer. There are certain stipulations on HSA plans as mandated by the IRS though. So make sure to check that, too.

Seek out the assistance of a health insurance broker. When you don’t have the time or any inkling whatsoever with regards to certain stipulations, a reliable health insurance broker can save the day. They are more adept in the ins and outs of the healthcare business allowing you more insights to the whole arrangement.

If you qualify for SHOP or Small Business Health Options, finding the best group plans for your workforce can be easier. Simply enroll your business and enjoy the perks of finding the best assistance in finding appropriate health care program for your company.

Be aware of tax credits. Small businesses with less than 25 full time workers paid on an average of $50k annually and have an outstanding healthcare coverage and share of 50 percent or more of the premium cost is eligible for tax credit.

Consider brainstorming with employees. When you have 20 or less employees, the group insurance route may be the least productive choice. Try pushing for self-insured plans with option of providing additional compensation for employees as an add-on. This will tell your workforce about your sincerity and goodwill in ensuring their health and well-being.

Be informed of tax laws and subsequent updates on healthcare. In case of group insurance, make sure to have a review with the healthcare provider on an annual basis to see how it addresses health concerns of employees particularly hospitalization. Check also for any changes on laws and other important aspects that require legal action.

In all these, it is important to note that keeping your employees well and healthy guarantees more productive results. Employees who are well-protected often deliver more benefits to the company. So whether you offer a group coverage or push for personal healthcare plans with add-on compensation, knowing that your wards are covered definitely means good business.

Understanding the Impact of Customer Behavior to Business

Allison Todd — Fri, 03 Nov 2017 20:09:44 +0000

Customers make the world of business go round. If you are an entrepreneur, much of your focus usually points to that of keeping them happy, contented, and loyal to your products, services, or brand. If they need the moon, you will very much pick it from the sky and deliver it to their doorsteps. Truly, your customers’ happiness and satisfaction come first and foremost.

In Their Shoes

Today, however, it is wise to accept the truth that customer loyalty is a highly volatile aspect of business. Markets, with the aid of technological and Internet advancements, have become so customer-centric leading to business to be always on their toes to prevent using costly means to keep them satisfied. Be reminded that loyal customers are automatically considered brand advocates. Their “word of mouth” recommendations are often, preferred due to high trust ratings noting the fact that their feedback emanate from actual experience.

This is why many companies, big or small, engage in market research. Such efforts help to point specifically where target markets thrive. Studies are also being done internally via social media interaction to put your own selves in their shoes, that is, to look at your products or services via the customers’ lens. After all, customer behavior is best understood from within.

Understanding Customer Behavior

While market research may seem the best approach, it still has holes that need to be looked at—closely. You need to be in the very position that will help convert customers to make purchase decision and be able to share such decision to others. This is why the need to understand customer behavior at a much closer vantage point helps to strengthen your clout on the future of your product, service, brand or company as a whole.

To do that, here are some important clues to follow:

1. Observe carefully customers behavior on your own website. People rely mostly on the Internet to search for products or services and often, they leave traces behind like where they usually go, the amount of time they usually allot for such, and the keywords and phrases they often use to search for you. Some website analytics also offer insights on how well your website perform in terms of traffic and conversion, and other factors which you may deem pivotal to the purchasing power of your customers. All these will help point strengths of the business and the weaknesses for you to immediately patch up.

2. Social media is another important route to gather salient points on customer behavior. Crowdsourcing, for instance, is some form of behavioral targeting that allows businesses to take a closer glimpse to what the customer deep down wants. Some agencies and consultancy firm also make use of social media to gather behavioral data.

3. Carefully identify customer types and pursue each of them accordingly. This is going to be tedious but, when done appropriately, can mean the world to your business. Focusing your efforts on customer types that appeal more to the business will help point you to the right direction.

4. Make good use of the “mystery shopper” approach. Be a customer yourself and see for yourself how your business truly deals customers on the level. This helps to gain complete knowledge on how the purchasing and feedback process run.

5. You may also try to get into the recordings of customer care and assistance to verify if policies are followed. Sometimes, the problem is not in your product or service offerings but in your customer support.

Customer behavior is everything to a business. No matter how good a product, service or brand, if your efforts are not aligned with that of your customers, everything is for nothing. With these pointers, you can finally analyze customer behavior and craft ways to satisfy their needs.

Build Lasting Impression and Get Hired On The Spot

Allison Todd — Fri, 03 Nov 2017 09:03:18 +0000

People often judge others even after a few seconds of meeting them. This is even more glaring when you go looking for a job. Not only will you be sized up according to what you’ve written on that resume, but also on your fashion choices, and articulateness in spoken words as well as your nonverbal cues. That is why jobseekers are so keen on making not just a good impression but one that’s lasting. Because, in all essence, they only get one shot at it.

When going on a job interview, it is important to make employers judge you accurately. You would also want them to lean on your best side. Start on the right foot and ensure that it lasts long before the interview is over with these pointers:

1. Signify your objectives and set your goal clearly. Before going to an interview, it is imperative that you know precisely what you want. This will help ready your system to whatever will be thrown your way. Knowing that you want to be hired will maintain your focus to getting the job leading you to channel all the positive energy within.

2. Consider your overall visual impact. Yes, people rely mostly on their sense of sight for that nanosecond of judgment. Dress appropriately for the occasion. Make-up and hairdo must not be too stiff and not too all-over-the-place. So are your choices of jewelry. Be reminded also that wearing a watch is a must. It gives the impression of being prompt and “dedicated”. Some people seek out the help of a fashion coach in this regard.

3. Your nonverbal cues will take some 40 percent of the overall first impression. The way you carry yourself in a conversation, your mannerisms, hand gestures when you talk, the way you smile or laugh—these are all taken into account. Practice in front of a mirror. Shoot a practice interview with a friend or partner and review the video footage. Or you may also seek out the help of coach to hone your communication skills both verbal and body language.

4. Practice the essence of positivity. Days can easily turn from bad to worst. At some point, you may feel bad mood, anxiety or fear creeping under your clammy skin as you prepare for an interview. Find a corner and do a short meditative technique. It is called optimism. When your mind is free from all the burden of negativity, it will shine brightly into your eyes, your smile and words.

5. Be sincere. No matter how you feign interest or make yourself interesting, if the virtue of sincerity is not there, you are wasting your time. Make your approach genuine. Do not be afraid to ask questions. Clarify points not clear to you. An interviewer or employer always appreciates conversations built upon mutual curiosity.

Building lasting impression during job-seeking can be quite challenging. You need to be at the best of your game. So, try to assess yourself, draw out your strength, and turn your weakness as an advantage. Remember, you only get that one shot—make sure to make it count.

Social Talks To Strengthen Brand Building

Allison Todd — Thu, 02 Nov 2017 20:59:58 +0000

While it was continually being broadcasted that today’s consumers spend more than 8 hours on digital content, many businesses today still settle on the half-truths of self-promotion. Truly, there is some sort of dissonance between marketers and businesses as solidifying relationship with one’s customers is still as arduous and discombobulating.

Simply put, many businesses do not “talk” to their customers. Many failed (and are continually failing) to learn from their audience, more so listen to them at their level. There are some however, who have learned to leverage actual feedback from consumers—and these are some of the important points they shared:

1. Learn where your customers thrive. Where do they spend time online? What and who are they following on Facebook, Instagram, Twitter, and other social media platforms? What products and services appeal to them? What posts and other content pique their interest or keep them interested? Starting a conversation with your own audience and seek out these information. The more you learn about customer intricacies, the more effective engagements will be.

2. Engage in active listening. Often, the best conversations start when you engage customers to tell you their thoughts and views. Put yourself in their shoes, would you not feel important when a company asks for your inputs? Let your on-boarding initiative be customer-centric. The moment you open your ears to their concerns and views, the more you can make them work to your business’ advantage.

3. Ask customers the reason for either liking or disliking your product, service or brand. Real insights always come from real-time feedback, from real people buying your brand. Talk to them directly and infuse the reasons behind their actions. Through that, you can gain more traction on your social media growth strategy.

4. Know what your customer needs. Even with good intentions in mind, what your own perception of what the customer needs may actually be not aligned with their views. So, consider asking them what specific improvements and other quirkiness they need. When you put those commendable points, you can immediately turn customers into brand ambassadors.

5. Engage your customers. Crowd-sourcing is the trend these days. So are the use of beta testing, round-table live discussions, hashtag conversation, and hangouts. Involve them in the process. Valuing your customers’ thoughts and opinions, particularly when crafting new products or business solutions, often boomerang in a positive way.

6. Learn your audience’s lingo. Sometimes, we get so caught up in our own industry’s jargon forgetting the fact that our customers may actually have their own language. Pay close attention to that. Often, miscommunication can put your brand-building efforts on digital media astray leading to its failure.

7. Don’t forget to give thanks to those who continually embrace your brand. Sincerity is a powerful thing. When they do not, it is also essential to ask the reason behind. Be open-minded and accept both positive and negative criticisms. In both instances, always show gratitude as both encourage growth to your brand.

Customers are, indeed, shaping up the minutiae of brand-building. Talk to your customers in a language they can understand. Dissect what they deep down need. Connect with them and be sincere at that. In doing so, you can finally strengthen your social brand and make big with your goals in mind.

Of Maternity Leave and Running A Business

Allison Todd — Thu, 02 Nov 2017 12:54:10 +0000

Do womenpreneurs really have maternity leave? While the law specifically points out working women to have maternity leave, womenpreneurs do not enjoy the same. It is almost virtually impossible to take a time-off after giving birth as it can be catastrophic to the business—financially and logistically.

How many women in business have continued working even while being wheeled into labor rooms? Or have jumped back right to answering business queries a few hours after delivery? While maternity leave may sound next-to-impossible to womenpreneurs, there are actually some options in place to ensure that you do not sacrifice health and well-being while keeping the business afloat. To give you an idea, here are some key points shared by womenpreneurs across industries on how they survived the ordeal of pre- and post- partum challenges while running a business.

Set-up a strong support system. There are many ways to ensure that you do not lose out on your business while enjoying time off it all in a matter of two to three months (or, if you are lucky, even more!). To some support could be by way of delegating tasks to a business manager leaving you only to tackle the most serious matters, ones that will mean life or death for your business. Technology made this possible.

Save up for the rainy days. Some usually set aside money on their elective disability insurance benefit which various states like New Jersey and California provide to self-employed people like sole proprietorship, freelancers and the likes. This usually covers time during and post- pregnancy. Others normally prepare for the long haul ahead or as a contingency plan to save as much as they can. They cut back on vacation plans, eating out and other aspects to cut on cost.

Steer clear of new clients. For womenpreneurs in the service industry, this could be a time to focus on your current roster of clients. You would not want to be all over the place when the time comes for you to rest after giving birth.

Outsource certain tasks. There are reliable third party service providers out there which can be of help. SiMar Inc., for instance, offer content management and comprehensive digital solutions to aid in certain aspects of a business. Tap colleagues in the industry who can also help lighten the load.

Delegate accordingly. Employees usually feel pride and honor to be entrusted with gargantuan responsibility and often, give it their best shot. Motivate them. Build a culture of accountability. This helps foster trust and growth in the company.

Maternity leave to womenpreneurs is a challenging process. Even with all the help a new mom gets, she will always find a way to exercise her entrepreneurial rights. A business is her baby, after all. But every once in a while, it is highly recommended to rest and to think of nothing but your own self. This will not only keep your health in check, it will also help keep your sanity.