Millennial workers can do a lot of good as well as harm to a product, service or brand even when not directly involved in the company’s social marketing team. They can also make a lot of difference with their personal tweets, updates, and posts related to the business. This is where you must find ways to create an internal campaign that points to this untapped leverage for your brand. By doing it right, you can guarantee creating an astounding social media presence that will create wave upon wave of success for your brand.

Social media solutions like all other marketing strategies for your brand require some deep thinking, planning, and practice. Content production, for instance, requires certain level of research to know precisely how to position a message. In the hopes of bringing utmost effectiveness to your campaign, training and guidance for your millennial workforce are essential factors to ensure that a clear-cut, unique and consistent brand voice be heard.

Without a doubt, your brand identity had been through a lot of successes and failures over the years. That somehow makes it easier to establish the right voice for your brand. For startups and businesses that wish to carve a new identity in the market, however, such concept may not be the case. The need to establish the right voice is crucial for them to make their social media presence felt and reverberated.

To develop such a challenging feat, certain aspects must be considered. One is to carefully identify what the company and its products or services truly stand for. Do you have a unique sales or service philosophy that differs from the rest? Methods of communication between customers or clients and the company must also be identified. So are your goals and objectives as well as expectations. Most importantly, it is also imperative to delineate what benefits customers are to enjoy from your brand.

Creating a solid brand voice must be infused along with these tenets. While a millennial workforce may have great advantage in utilizing social media, only by knowing what and how you want the brand to be perceived by your target audience or prospects will mark the difference.

The efforts in building a solid voice does not stop in generating a solid voice for your brand though. It requires a certain level of commitment to deliver something in a consistent manner. One challenge to this is the perceived unpredictability of millennials when it comes to marketing. Finding a way to ensure that they effectively infuse their individual personalities into the brand’s voice without restraining their creativity as well as enthusiasm will be of great help in creating a consistent brand voice. Add to that the real-time feedback of customers to make things go full circle.

All in all, gearing your millennial workforce with the right knowledge and unwavering loyalty will help amplify your brand’s social media leverage. Engage them. Train them to become brand ambassadors for your business. With their creativity and zeal for achievement– and social media savvy, you can finally guarantee delivering a brand voice that will echo the nucleus of your brand.

There are so many definitions about self-esteem. Sense of worth, confidence, and self-respect are just some of those listed in online dictionaries. It is basically that inner monologue telling you if you are good enough to achieve something or if you can actually do it. It is how one values himself. It is your own assessment on who you are and what you’re capable of. In most cases, however, your thoughts get askew with other people’s perception and treatment.

It is important to note that self-esteem runs parallel with talent or genius or expertise. You can be good in so many things but still have low regard for yourself. On the other spectrum, there are also people who, amid their lack of ability or talent, can project strong self-esteem. With this, it is logical to see that having low regards of oneself will impact directly one’s decision-making capabilities and behavior in general.

There are many ways to boost one’s dwindling self-esteem. But before that, it is essential to recognize some of its likely causes. Do you have issues with your talent and capacity? Have you encountered a life-changing failure or a series of poorly made decision that made you question your capabilities? Do you have acquired habits that continually erode your sense of self-respect? Are there people around you who made you feel inadequate?

Recognizing that you have a self-esteem problem and identifying some of its likely causes will make it easier for you to address them. While everybody is different, there are certain ground rules which anyone can apply:

But while self-help may be effective to others, developing a robust self-esteem can vary from situation to situation and from person to person. Some people can take themselves from a rut and improve their confidence level without seeking out outside help. Others, however, take refuge from the assistance of friends, colleagues, a mentor or a coach. Whichever way it maybe, it is imperative to address low self-esteem to prevent dilemmas from cropping up in business and in life in general.

Millennials or not, first meetings can bring out anxiety in anyone. There is simply nothing more unnerving than being sized up by the other party. It is also but natural to want to be liked and be given the amount of attention and respect. But the need to create a killer first impression is the first step in building rapport, a salient aspect in excellent interpersonal skills.

People naturally feel intimidated or unsettled when being entrusted into an unfamiliar environment. But confidence and optimism will help you overcome situations like this. But while many millennials are touted to be oozing with confidence, building rapport still needs consistency and constant practice way beyond the ease of first meet-ups. To build rapport, certain skills set like verbal and nonverbal, motivational, active listening, sense of humor, and empathy must be utilized.

Building rapport is the very process that turns a killer first impression into a lasting one. This is where trust and mutual respect usually comes in. To start, here are some important behaviors to consider:

Building rapport by starting strong on your first impression can be tricky. Experts believe that first impressions carry a huge weight in dealing with other people. While it may be true, it still takes a lot of consistency and constant communication to tighten such rapport. Practice and mentorship will help largely on this aspect. When done accordingly, you can guarantee building lasting relations with everyone else—and often to your advantage.

Health experts often reveal that exercise prevent frustrations from building up. It encourages mental clarity, release endorphin, and deliver needed energy to last throughout the day. While it is almost a daily occurrence for problems and challenges to take place in your office, store, or in your life, you can engage in an early morning workout like a jog around the block or a 30-minute run on the treadmill can be of great help. Yoga or Pilates is also an excellent choice of workout as both can strengthen the muscles, release positive, and enhance mental clarity. Don’t have time? Walk or bike to commute for work or business.

People often overthink when dealing with a difficult situation. Things can get overwhelming that it often gets the worst out of their character. Do not go down that slippery slope. Once you put yourself in the midst of it all, you tend to go down faster than you can handle. Try to pause, if not, step back and see the whole thing from another perspective. One way of doing so is to get out and rest your mind. Some topnotch entrepreneurs go for long walks or visit a nearby spa for an hour of full body massage. This helps revive the mind and let’s get a glance from an outside perspective. Often, being too engrossed in your work or business will make your imagination well run dry. Get some fresh air. Once you get back, you’ll be amazed at the results.

Too much analysis can be draining. It just does not help to feel that no matter what you do, it will not simply matter. The complex situation will still persist. It will drive you to think negative thoughts about your co-workers or your employees, your business partners, or yourself. So, why not gain full control of yourself. Accountability matters when problems start to rise. Too much finger-pointing leads to nowhere. Acknowledge there is a problem. Work out a solution. Then, delegate accordingly. The best way to address a problem is not just in finding solutions but also in ensuring that such will be applied accordingly.

When it comes to dealing with complex situations, two things usually come into play—emotion and change. Problems, uncertainties, and changes are often considered negative. By simply curving such fixed mindset into a growth mindset, you can easily see the opportunities lurking behind. Gain back control on your thoughts and actions, and spread positivity to everyone. When this happens, you can guarantee turning any complex situation into an opportunity for growth.

So, what are the most notable innovations hailed as “game changers” in business these days? Here are some of the thriving ones:

Drones. What used to be a hobby-based industry, drones have become a must-have commodity in the agricultural and industrial market. Farmers and factories make use of drones to improve their operations as well as make better monitoring of field works. Commercial services like that of Amazon are also earning praise for their use of drone and we can expect more to come in the years to come.

Perpetual Connectivity. Wi-Fi will become a thing of the past. Telecommunication signals will become more available as tech innovations focus on nano-sensors. Wireless gadgets will repurpose radio signals to power their own selves and communicate.

Ultra Encryption. Privacy issues are continually gnawing at the root of communication channels. Today, companies are gearing for ultra-encryption allowing voice calls, SMS, files and attachments, emails, and other online communication to be protected from “eavesdroppers”. Smartphones will come equipped with such encryption software and tools to secure data and tighten privacy.

Collaborative Mobile Platform. New apps like Quip help to correct the current infrastructure in work collaboration. Now, you and your team can work together every step of the process in the same digital environment. This makes current workflows more efficient and more productive.

Virtual Reality. Facebook’s purchase of Oculus Rift has opened a whole new world in virtual reality. While immersive video games are becoming ultra-popular, virtual reality’s impact to businesses has also become more profound. Now, the same technology is extending an arm of support to emergency response training, architecture design, therapies, training, and much more.

Voice Tech. It is time to forget typing search terms when looking for something. Alexa, Siri, Cortana, Google, and a hodgepodge of voice recognition system will become a norm. Voice technology will make more effective speech interfaces leaving tech usage more interactive. This technology, though not yet perfect, will eventually deliver a more nimble future to businesses.

As technology continues to soar, more innovative processes and solutions will be available for businesses to become more productive. Be on the lookout for fresh new ideas in the market. Do not be left behind in utter obsolescence.

While working from home has become an open source of employment, the idea of customizing a healthy and productive workspace is another matter. Some simply make good use of their bedroom corner without minding much about the furniture they use to keep their creative juices going. But do you know that designing a healthy home office can deliver more positive results? To kickstart your new employment opportunity at home here are useful tips to get you started:

Start your home employment going by designing your workspace accordingly. The right office furniture, lighting, and other fixtures will not only enhance its functionality and ambiance but also help improve your health and quality of life. With this, you can also guarantee more productive output and a thriving career albeit based at home.

Style Maven. Think Rachel Johnson with all that oomph and charm. Becoming a fashion consultant is one of the most thriving industries today. You can start out by linking your fashion consultancy firm to an established retail business. Widening your network among friends and work colleagues will also be of great help. Build your brand and reputation in the market to open a huge following from celebrities and big-wig names in the industry where being not in fashion is a crime.

Designer Shop. With all the tools online nowadays, enhancing your penchant for style and inventiveness can be done in more ways than one. Let your creative prowess take center-stage by setting up a designer shop. You can have a brick and mortar shop catering to local fashion enthusiasts yearning for a new taste of glam and charm. Extend it with an online shop that caters to those off your grid.

Fashion Blogging. For those who have just “retired” from mainstream fashion industry but still want to be active in the field, this thriving business is the one for you. Set up a fashion blogging platform then, connect with active friends in fashion and clothing. Be their mouthpiece in the online arena and simply charge for your services.

Fashion School. You may also go the extra mile and open your very own fashion school, virtual or otherwise. Facilitate training on costume and fashion designing, makeup techniques, Cosplay designs, seasonal fashion, and so on. Be reminded though that this is a highly competitive business and will require astounding brand management to build-up your reputation.

Costume Rental Center. Do you have a collection of glamorous outfits, special occasion dresses, accessories, and other fashion items? Make good use of these design pieces by renting them out. This business allows you the opportunity to earn money from things that you no longer use but offers great aesthetic help to others.

Fashion Accessories Shop. Starting a fashion accessories shop is another rewarding opportunity this 2017 for womenpreneurs. You can have both brick-and-mortar store and online shop to cater to varied clienteles.

Beauty Salons. Train in some of the country’s top beauty schools. Learn the magic in creating your own mark in the business of hairstyling, makeup, nail art, and if you may, tattoo art. This has always been a thriving business, one that has no reason or season for abating. Hire certified personnel in the area and market your brand online.

These womenpreneur-focused business ventures will be rocking the New Year. Welcome 2017 with a bang by planning out the details as early as now! Do take note that a business coach can come handy at this time when you want to do it right.

As important as the struggle of getting out the victim mentality, it is essential to first know what such mindset entails. A person who has a victim mentality is someone who puts blames on others for whatever failures or mistakes or errors in judgment that happened in his or her world. It also holds true to individuals who simply put too much confidence on sheer luck or that they are bound to fail due to being unlucky. Like a curse, it allows them to believe that things are beyond their own control. Some people called this the “Pontius Pilate” syndrome wherein to absolve oneself from sins, she must wash her hands off from the responsibilities that go with it.

Victim mentality, however, can be deeply ingrained on other people’s habits and way of life. When things take a downturn or when a business or career does not go as planned, they sometimes resign to the idea that it is their fate to be that way. They sadly become captive to their own limiting beliefs. Many of those who continually use the victim mentality card came from tumultuous childhood. They grow up surrounded by failure, abuse or being discouraged. This somehow leads them to lay blame on other people and the very circumstances they are in, leaving a way out for themselves.

Sadly, such mindset can lead to relationship problems, work issues, and recurring failure in business. The more a person gets too deep into this way of thinking, the more she will cement the thought of not being able to take control of her life. It allows her an easy way out hence, keeping her from living the truth or change her circumstances, and worst, continue living in such a destructive pattern which continually prevents her from reaching for the best opportunities and possibilities.

While it may be hard to correct victim mentality, many professional coaches do not undermine the capabilities of the brain and the heart to grow beyond what’s expected of them. No matter how ingrained into one’s habits, gaining confidence and taking control of your life can be done.

1. Commit to changing your mindset and to cooperate in every way possible to take control of your life. Write down situations and circumstances which you put blame on others. This is the most difficult to do as you will confront your own psyche but when done with great care, you can finally move a few steps further in discovering your true worth.

2. Acknowledge that these situations are done by or in part by you. Without a doubt, there are also enablers out there who will pester on your shortcomings. While pity and compassion are welcoming, they can also hinder your ability to take full responsibility of your actions. Recognize these circumstances. List them down.

3. Consider acknowledging past hurt that continue to weigh you down. The victim mentality sometimes emanates from abuse and accumulated emotional pains. Accept them as part of your past. Learn to forgive and break free from your self-imposed chains. A good coach will help you get through this. For instances of abuse, a therapist’s guidance will make a lot of difference.

4. Start on a clean slate and bask in the essence of gratitude. Rather than focusing on old stories and what you do not have, concentrate on hope that each day brings. Pause and learn to channel positive energy by assessing the positive outcomes of your past hurts. Focus on the positive. Focus on building your confidence.

Breaking into the victim mentality pattern can be a tough nut to break. Take small mincing steps in doing so. Build up your confidence level. Let it reshape your thoughts and actions. With persistence and patience, you can finally break free and enjoy astounding opportunities to your business, career or life in general.

Ballerinas and womenpreneurs are like two outfits cut from the same cloth. Both have to go through certain life and work idiosyncrasies filled with motivations and doubts brought about by some of the usual challenges in society like gender bias, racism, and in some case, prejudice. Like lithe dancers challenging the wind with its gracefulness, womenpreneurs also challenge the usual environmental perspective in doing business.

Womenpreneurs has proven time and again that fierce work ethics, perseverance, and wise use of strength are key ingredients in bringing their prowess on the entrepreneurial centerstage. They challenge the expected, pursue their mission and vision, and carry their own weight amid any uproar or challenges in society. This is almost in the same league as ballerinas who had to contend with the usual stereotypical concept of ballet glamour. By breaking the mold and challenging the usual expectations, womenpreneurs particularly black womenpreneurs continue to shine in the business arena.

So how does one maintain such relevance between ballet discipline and business success? For one, it is important to strike at the core of one’s self-confidence. The main driving factor in propelling one’s entrepreneurial prowess, getting one’s confidence level and staying in that level allow for more motivating factors to let the wheel of success moving forward, with seemingly no reason for stopping. The prevalent measurement of success changes over time but the confidence level in pursuing such remains unquestionable.  There will be skeptics and negative forces but when one’s confidence level is up, no amount of criticism will pull a ballerina or a womanpreneur down.

Confidence complimented with persistence and fierce discipline also helps one build on the momentum. Womenpreneur must learn how to recognize and respond to successes (and failures, too!) to make a huge difference in their entrepreneurial venture. Capitalize on such winning moments while taking heed on the impact of your weakness. Ultimately, this helps to build on momentum and to create strategic actions leading to sustainable growth.

Of course, goals must evolve as one goes through the journey of ballet dancing or in building a business empire.  Being laser-focused on a single goal will not only make you stagnate, it also degrades your sense of growth. Opportunities about out there and it is up to you to set new targets and seize them. Yes, do not be mistaken. The end-goal—business (or dancing) success—is and will always be important. Let it not blind you though, but rather find ways to adapt to any situation.

Another important correlation in business and ballet lies in the organizational structure of a company. Frankly, one cannot do it alone. Ballet production must have both lead roles and supporting casts to deliver an astounding show. In the same way, businesses have team managers and members working cohesively to deliver targets. The key in delivering sound results lies in building a team that shares the same passion, work ethics, and focus. Train and retrain them. Let them not run obsolete on their crafts. Like ballerinas, they need their skills to be honed—all the time.

Indeed, there are glaring similarities and correlation between ballet dancing and doing business. From wise use of skills to dedication, passion, confidence, and the collaborative efforts to deliver positive results, the language and culture of entrepreneurship does not fall far from that of ballet dancing after all.

When planning to improve customer experience, it is high time to consider these ways:

Indeed, these ways are known for their effectiveness in developing positive customer experience. The key however, lies with proper timing and the right attitude of doing things. Be reminded that customer experience is still about forging a meaningful bond between your brand and its user-followers. Commit to make your product deliver positive impacts to its users and the society as a whole—and make sure to actively seek out opportunities to optimize such benefits.