Business Consulting – simar

5 Things That Tell You If Your Website Works. If Not, Contact SiMar For a Free Website Audit!

Allison Todd — Thu, 23 Sep 2021 10:51:38 +0000

When you launched your business, you knew that having a website would make it feel real. And with 78% of internet users conducting brand research online before making a purchase, it’s clear how much weight your website is carrying.

But, simply having a website isn’t enough. Your site has to work for you and impress your visitors.

So, knowing whether your website is working or not is fundamental for business success.

With that in mind, here are 5 signs that your website is working.

5 signs that your website is working

Remember, if none of these are happening for you, you can contact us here at SiMar for a free website audit!

1. You’re Gaining A Frequent And Steady Stream of Traffic

Gaining traffic consistently means your keyword implementation is working.

If you’re not getting any traffic to your website, it’s indicating that your website isn’t optimized for search engine optimization.

2. Your Call to Actions Are Getting Clicked

Your website should be crafted to provoke action. Your homepage, in particular, will have multiple calls to action, separated with different sections.

It’s essential, too, to map out your user’s navigation journey first. This will play a significant role in the positioning of your call-to-action buttons.

3. You’re Capturing More Leads

If you’re marketing your lead magnet on your website, you’ll gain an insight into its impact through the number of email addresses you gain. So keep an eye on your email marketing platform to monitor the increase in lead capture over time.

It will also be worthwhile to split test your email opt-ins surrounding copywriting and design, whether it’s positioned on your homepage or if you have a separate landing page for it. These results will indicate what works best for your audience.

4. Your Links Are Functioning

If you have broken links, your website will be punished by search engines. User experience (UX) is crucial and is considered a high priority by many search engines.

You can conduct a simple test by clicking on all of the links on your site to ensure they’re pointing toward the right page, and it does so without any complications.

5. Your Website Is Mobile-Friendly

Again, this can be tested by yourself exceptionally easily.

Many business owners create and design their websites themselves without investing in a professional designer and copywriter. They’ll purchase a template but will sometimes forget to check for mobile optimization.

In the first quarter of 2021, mobile devices generated a whopping 54.8% of global website traffic.

Use your smartphone and tablet to ensure your website is mobile-friendly. Without this, you’ll be isolating and setting a negative tone for a wide range of potential leads.

Get Your Free Website Audit With SiMar!

Unless you know a diagnosis, you can’t treat the problem, right?

That’s where we come in.

We’ll deliver a personalized website audit so you can discover your website’s strengths and fallbacks, allowing you to solve the problem and use your website for brand success.

And did we mention it’s 100% free?

Get in touch, with us today, and we’ll start working on your free audit as soon as possible.

Has Your Business Productivity Taken a Dive and Sales Prospects Gone Stale?

Allison Todd — Mon, 12 Mar 2018 01:25:16 +0000

Has your business productivity taken a dive and sales prospects gone stale? Are business sales inconsistent and slow? It may be time to upgrade your sales prospecting system. There are tons of opportunities out there. But you must go after them. Sales boils down to time and numbers. For a business to thrive with growing revenue, it must invest the the time to convert leads. The best way to begin is with a strong sales prospecting strategy.

Sales Prospecting at A Glance

But what is sales prospecting and how does it relate to business productivity? Sales prospecting is the process of searching for your next customer in order to create a business relationship. To begin the process, a business team member will conduct outreach in the form of calls and emails to convert leads. Leads are often converted to loyal followers or ambassadors to the business. It’s a great way to nurture leads with interest in your product, service or brand.

The sales aspect in a business, requires varying strategies to achieve the goal. Unlike other processes, sales prospecting takes a deep dive into the customer’s journey and identifies winning customer personas. For these reasons, outbound prospecting and inbound prospecting includes face-to-face, email, call, letter or a digital experience. Advance technology like instant messaging is also a key performers medium to achieve prospecting results.

Sales Prospecting Funnel

A good sales prospecting process works like a funnel. It begins with a ton of information that you narrow done to the relevant facts and take action. This includes identifying leads and opportunities that qualify the buyer’s experience. buying preference, diverse behavior, market movement, demographics, needs and wants, and other aspects that dictate the customer’s buyer experience. All of this leads to sifts positive leads, financial capabilities and pertinent information affecting purchasing power of customers.

Many believe that the end-game of sales prospecting is converting customers. However, a closer look will tell entrepreneurs, and their teams, that the Internet negates such assumptions. With the evolving market today, sales prospecting no longer stops at acquiring new customers or clients but focuses more on creating personalized, flexible and sustainable relationships. And like a proverbial movement in a funnel, it can be painstakingly slow. However, the time investment will prove to increase business productivity.

Addressing Sales Concerns

How do you ensure you have an effective sales prospecting process? Amid competition, business development must include the art of diplomacy and compromise. Negotiations are built upon the two. One does not have to focus so much on increasing the bottom line but more so on instilling mutual trust and respect. To do this, you have to cultivate strong core values in the company, sharp analysis of market movement, and robust relationship with both internal and external stakeholders of the company. Proposals to be done must be dynamic allowing ample time to integrate a customized approach in addressing needs and wants. Bottom line is, sales prospecting is all about consistency and constancy in applying strategic mindset– and a dash of optimism to motivate and inspire. With this, your business can be one step ahead of everyone else.

Do you need help increasing your business sales and business productivity? SiMar Inc., Atlanta’s premier business consultancy and digital marketing firm, offers comprehensive services to address unique business needs. Schedule for a consultation now!

Expert Tips on Developing Interpersonal Skills

Allison Todd — Mon, 06 Nov 2017 20:36:07 +0000

Whether at work or somewhere, we use interpersonal skills to interact with others. At work, we talk to our co-employees, delegate work to our subordinates, or present proposals to clients or to the management. All these aspects require interpersonal skills. It is no wonder many employers today seek out candidates with robust interpersonal skills. They no longer just rely on aptitude and expertise, these employers look for people that can work well with a team as well as effectively communicate with both internal and external stakeholders of the company. But what really are interpersonal skills?

Understanding Interpersonal Skills

Interpersonal skills are often referred to as people kills or social skills. Sometimes, they are pointed directly as communication skills. In general terms, they are also called life skills and fall under the category of “soft skills.” Unless you have developed anthropophobia or social phobia growing up, you actually possess innate interpersonal skills from the time you were born.

Yes, you had it in you all along. Interpersonal skills include verbal and non-verbal communication, listening skills, negotiation skills, problem solving and decision-making, and your level of assertiveness. What you say, how you say it, and how you interpret the message using both verbal and body language largely comprises the communication skills set of interpersonal skills. How you act upon challenges, find a win-win solution, and decide according to the opportunities presented as well as how you assert a stand also fall in the broad concept of interpersonal skills. All these, however, are crucial to your productiveness and effectiveness in the workforce.

Honing Your Interpersonal Skills

While there are a broad range of skills set for you to be successful in your chosen field, it cannot be denied that having strong interpersonal skills will serve as a foundation for your success. Experts continually prove that without such, developing other life skills may be difficult.

Luckily, interpersonal skills can be honed to cohesively work with your hard skills. Here are some ways to develop them:

When talking, choose your words wisely. Say things in a way that you can be easily understood. Communicate message in a straightforward manner by instilling clarity and to always seek feedback to ensure that your idea is understood. You may want to use appropriate questioning and posturing to develop a much clearer understanding of the matter at hand.

Listen and by that, means to listen well. Do not mistaken listening as hearing per se. Listening takes more than hearing as it involves the ability to “receive and interpret” messages delivered by both verbal and nonverbal cues or in the absence of words. You need to decipher beyond mere words. Often, what could be hidden behind nonverbal cues are the more important matters.

Learn to clarify by asking questions. Seeking clarifications will help prevent any point of misunderstanding. Through this, you can carefully express your assertions and create point of negotiations in an effective and mutually respectful manner.

Always take control of your interpersonal skills. Try to relax and maintain a positive mindset. Do not let emotions get the better of you. Practice relaxation techniques and mindfulness for positive attitude.

Learn also to empathize with other co-employees or a boss’ point of view. You need to accept that POVs can sometimes be different. Should communication fail, carefully analyze what barriers made it so and rectify the problem from there.

Reflect upon previous successes and failures in fostering interpersonal skills with others. Always think positive. See failures as room for improvements and communication gaffe as a way to forge more effective measures.

Indeed, developing strong personal skills can be a challenge. You need to recognize and accept your limitations and mistakes to fully grasp how far you can achieve. Maintain a positive attitude and, if possible, find a trusted coach who can guide you through.

Crisis Management: Dealing With the Inevitable

Allison Todd — Mon, 06 Nov 2017 09:33:41 +0000

Businesses are not without crisis. Being a womanpreneur, however, may place you in a more uptight position. It cannot be denied that there is still some sort of silent stigma to women in business and when crisis seems to inevitable, finding ways to cope with such circumstances must be foremost on your mind. While other womenpreneur may crumble easily when under pressure, it is imperative that you rise up to the occasion and find a way to overcome such adversity and continue to thrive.

Fortunately, there are ways for you to make any crisis situation work to your advantage. You can also practice it to perfection. To get you started, here are some points to consider:

1. Take a pause and do nothing. Do not panic either. While it is noble to immediately act and rectify the problem, some womenpreneurs tend to be taken by their emotions in a roller coaster ride leading to horrendous results. So before you jump into the situation, try to take a step back, compose yourself, and see the problem from the outside looking in. This will help give you a better perspective and respond in a more effective and productive manner.

2. Consider consulting a reliable crisis management team for tough situations. This is even more so in situations that directly impact community or environmental standards. These firms know precisely what buttons to push and when to do it.

3. Confer with your own team particularly on internal issues or crisis situations involving product, service or brand. Do acknowledge that you cannot do everything in your lonesome. At this point, you will need everyone’s cooperation and ideas. As a rule of thumb, playing the blame-game will get your efforts nowhere. So, seek out your team’s help and find solutions instead of adding more to the problem.

4. After weighing everything, it is time to pursue your planned course of action. Be proactive when managing a game-plan though. Always have contingencies in place. Make sure also to create identifiable measures to help monitor if the executed plan is effective or not.

5. Assess carefully the root cause of the problem, how it got blown out of proportion, and how it was being handled. Look at possible gaps in the measures being done. Through careful evaluation, you can prevent such crisis situation from recurring or device certain policies that could mitigate matters before they get worst.

6. Always maintain a positive mindset. Most womenpreneurs tend to consider a “worst case scenario” which is a good thing but not during a crisis situation. See mistakes and fiasco’s as avenues for improvement. Always believe that in every mistake lies the learning of how to do it right the next time around.

Indeed, there will always come a time for a crisis to crop up in a business. No matter how big or small, it is imperative to craft a robust crisis management system. In doing so, you can simply expect the unexpected and formulate solution to mitigate, if not eliminate, the issue at hand.

How Self Esteem Shape Up Life and Business Decisions

Allison Todd — Sun, 05 Nov 2017 20:57:00 +0000

You are what you think. How many times have we heard this over the course of our lifetime? Philosophers with their sage wisdom had written that we become what we continually think of ourselves. Our thoughts basically become our action guide. So, if you think so low of yourself, do you honestly believe that success awaits you? Self-esteem is a game-changer in business and in life in general. But what really is self-esteem?

Self-Esteem

There are so many definitions about self-esteem. Sense of worth, confidence, and self-respect are just some of those listed in online dictionaries. It is basically that inner monologue telling you if you are good enough to achieve something or if you can actually do it. It is how one values himself. It is your own assessment on who you are and what you’re capable of. In most cases, however, your thoughts get askew with other people’s perception and treatment.

It is important to note that self-esteem runs parallel with talent or genius or expertise. You can be good in so many things but still have low regard for yourself. On the other spectrum, there are also people who, amid their lack of ability or talent, can project strong self-esteem. With this, it is logical to see that having low regards of oneself will impact directly one’s decision-making capabilities and behavior in general.

Room for Improvement

There are many ways to boost one’s dwindling self-esteem. But before that, it is essential to recognize some of its likely causes. Do you have issues with your talent and capacity? Have you encountered a life-changing failure or a series of poorly made decision that made you question your capabilities? Do you have acquired habits that continually erode your sense of self-respect? Are there people around you who made you feel inadequate?

Recognizing that you have a self-esteem problem and identifying some of its likely causes will make it easier for you to address them. While everybody is different, there are certain ground rules which anyone can apply:

Be prepared all the time. In everything we do, preparation is a vital tool that will shield you from any anxiety or roadblocks turn your way. When you know precisely what you are talking about, you can gain full control of your emotions and create decisions with more clarity and precision.

Be kinder to yourself. It may sound humble to criticize your shortcomings to others but doing so will negatively ricochet unto yourself. People’s perception will be torn both ways and this could impact your own perception about yourself. So, at the very least, be kind to yourself.

Stop complaining, procrastinating, and overthinking! Everyone have issues of their own. What could be simple to you can be devastating to another person. Wallowing in negativity will only isolate you from the rest and prevent solutions from shaping up.

Try to uplift yourself every now and then by celebrating your victories no matter how simple or small. Boosting your own morale does not have to be a gargantuan effort. Treat yourself to a full body massage in your favorite spa. Buy something to make you feel special. For every victory won, you are actually raising your confidence level.

Learn the beauty of mindfulness through yoga or meditation. This helps to relax the overthinking mind, bring more focus to your commitments and stimulates sources of pure joy. It also helps channel nerves and tension to lucrative means.

But while self-help may be effective to others, developing a robust self-esteem can vary from situation to situation and from person to person. Some people can take themselves from a rut and improve their confidence level without seeking out outside help. Others, however, take refuge from the assistance of friends, colleagues, a mentor or a coach. Whichever way it maybe, it is imperative to address low self-esteem to prevent dilemmas from cropping up in business and in life in general.

Of Motivation, Goal-Setting and Success

Allison Todd — Sun, 05 Nov 2017 12:30:54 +0000

What motivates you? Do you have a goal in mind? What does success means to you? Indeed, living through life with a goal in mind can be moving. Not only do the ins and outs of your action plans consume you, it will also hammer into the true grit you have been holding to make it happen, to matter, or to succeed. There is no better satisfaction than this—achieving long cherished goals and becoming a success out of your own hard work.

Correlating Motivation, Goal-setting and Success

Regardless of what you have in mind, it is known fact that your life’s strongest pursuit is that of the realization of your dreams. Your focus is to ensure that you land that dream job or get a promotion, or be successful with your startup business, or simply have a happy family, raise equally successful kids, or be a model citizen in the community. Each one of you is beholden to such challenges. The part when you start to work on the achievement of such goals, however, must start somewhere.

It is important to start on building your personal goals.

While motivation, personal goals and success are directly correlated, it is imperative to draw out your personal goals before everything. These goals will become your focus to motivate yourself to succeed. Setting personal goals is like turning on a car’s ignition. Motivation, on the other hand, is your way of driving continually and to go through every bump and puddle to ultimately arrive at success, your destination. By correlating these three aspects, you can guarantee facing life’s many challenges without flinching or backtracking.

Personal Goals Unraveled

Personal goals can come in many forms. It could be academic, career, monetary, physical, creative, or ethical. These goals collectively point to your own domestic goals or how you wish to live life in the future. These personal goals come with two important perspectives—motivation and continuing direction.

To be useful however, experts suggested making your goal-setting SMART—specific, measurable, attainable, relevant and timed. You need to know exactly what you want to be able to find ways to achieve them. To make sure that you can assess your progress, you need to set certain metrics. Of course, it must be realistic, relevant, and attainable—and to be more effective, a timeline must be set for the achievement of such goals.

But just because you create SMART goals then, that should be enough is a totally erroneous mindset. The world is also moving as you trudge in the realization of those goals. With this, you need to assess and re-assess your personal goals every step of the way. You need to check if such goals are still relevant or if you are still on the right track. In some cases, what you felt was of utmost importance before could no longer be as relevant due to sudden shifts in your life, job or business. If there is a need to rehash, improve or completely change them, then do so.

Goals must be solid enough to be able to move you, stimulate you to carry on, excite you. When these three concepts – goals, motivation and success—are properly aligned, you are definitely on the way for greatness.

Job Hunting: What Skills Should You Have?

Allison Todd — Sun, 05 Nov 2017 09:25:20 +0000

Are you a new graduate looking for your own place in the sun? Or are you looking for greener pastures? Do you want to know the secret of employability? Many people these days no longer see themselves working for the same company for a lifetime. This could be due to the millennial theory of being always on the get-go for something bigger or simply a strategy to find more opportunities for growth.

To ensure that you get to easily move from one job to another, you need to have versatile or adaptable skills set. This particular skills set should not only be focused on one career path but must be broad-spectrum in a sense that it can fit to most, if not all, employment sectors. Employers are looking for people who have “employ-ability” skills or skills set that can fit to various job roles. So, what are these skills?

Communication Skills. Be prepared to have both excellent written and oral skills. Your own resume and its cover letter will deliver the “first impression” on your written capabilities while your interview will sound off that of your oral skills. Make sure to demonstrate articulateness when speaking while writing succinctly and with clarity. Employers look for these as it helps to carve a growth mindset, creativity, and aptitude.

Interpersonal Skills. Unless it’s a one-person mission to the moon, you will most definitely be working with co-employees, customers and clients, bosses, and so on. This is why the need to have good interpersonal skills is essential. This allows you to effectively partake as a team member, negotiate, and make good decisions. It also helps in satisfying client expectations as well as customer satisfaction. Excellent interpersonal skills usually stimulate empathetic listening leading to ease in building rapport with everyone.

Critical Thinking. Employers will also be on the lookout for your problem-solving and decision-making skills. Critical thinking is the ability to gather and evaluate relevant information—and the eye to pick the best solution. Along these lines, people with good critical thinking skills are also known to be effective in terms of planning, organizing, and getting things done efficiently.

Leadership Skills. While many believe that leadership skills are mainly focused for managerial or supervisory positions, this one is virtually being deemed essential on all new hires. This ability is about influencing others to achieve goals. Often, self-confidence is the best gauge being looked at by employers.

Computer Skills. This is the information age when everything is driven by technology and the Internet. Aside from knowing basic computer skills, some employers also look for specific requirements like ability to use apps, e-mail platform, social media, or programs related to their operation will be sought out.

Creative Skills. Bring your innovative and inventive mindset when applying for a new job. This skills are no longer just limited to marketing and designing but in many aspects. Finding new ways and means to make systems and procedures more effective and efficient has always been a target of businesses.

Numeracy-Presentation Skills. These two skills set are often interrelated. Presentation often require the ability to understand certain data like statistics, surveys, graphs, demographics, and other aspects essential to decision-making and reasoning. Numeracy skills can also become irrelevant if presentation skills are lacking.

While these skills sets are often on the table for employers and headhunters to consider, it is also important to develop positive attitude towards people, work, and the company you wish to work for. Expertise may be required in some aspects particularly in highly technical jobs but, all in all, employers will always choose someone who is willing to develop, learn and grow with the company.

Of Maternity Leave and Running A Business

Allison Todd — Thu, 02 Nov 2017 12:54:10 +0000

Do womenpreneurs really have maternity leave? While the law specifically points out working women to have maternity leave, womenpreneurs do not enjoy the same. It is almost virtually impossible to take a time-off after giving birth as it can be catastrophic to the business—financially and logistically.

How many women in business have continued working even while being wheeled into labor rooms? Or have jumped back right to answering business queries a few hours after delivery? While maternity leave may sound next-to-impossible to womenpreneurs, there are actually some options in place to ensure that you do not sacrifice health and well-being while keeping the business afloat. To give you an idea, here are some key points shared by womenpreneurs across industries on how they survived the ordeal of pre- and post- partum challenges while running a business.

Set-up a strong support system. There are many ways to ensure that you do not lose out on your business while enjoying time off it all in a matter of two to three months (or, if you are lucky, even more!). To some support could be by way of delegating tasks to a business manager leaving you only to tackle the most serious matters, ones that will mean life or death for your business. Technology made this possible.

Save up for the rainy days. Some usually set aside money on their elective disability insurance benefit which various states like New Jersey and California provide to self-employed people like sole proprietorship, freelancers and the likes. This usually covers time during and post- pregnancy. Others normally prepare for the long haul ahead or as a contingency plan to save as much as they can. They cut back on vacation plans, eating out and other aspects to cut on cost.

Steer clear of new clients. For womenpreneurs in the service industry, this could be a time to focus on your current roster of clients. You would not want to be all over the place when the time comes for you to rest after giving birth.

Outsource certain tasks. There are reliable third party service providers out there which can be of help. SiMar Inc., for instance, offer content management and comprehensive digital solutions to aid in certain aspects of a business. Tap colleagues in the industry who can also help lighten the load.

Delegate accordingly. Employees usually feel pride and honor to be entrusted with gargantuan responsibility and often, give it their best shot. Motivate them. Build a culture of accountability. This helps foster trust and growth in the company.

Maternity leave to womenpreneurs is a challenging process. Even with all the help a new mom gets, she will always find a way to exercise her entrepreneurial rights. A business is her baby, after all. But every once in a while, it is highly recommended to rest and to think of nothing but your own self. This will not only keep your health in check, it will also help keep your sanity.

Understanding the Intricacies of Modern Brand Management

Allison Todd — Thu, 02 Nov 2017 09:50:47 +0000

Believe it or not, there is a huge truth in the adage “You are who Google says you are.” in business. When people searched for products or services, they immediately make good use of their smartphones, computers and tablets to seek out Google’s search capabilities. Even searching on complaints and controversies which your brand may be embroiled in as far as the 90s can be easily done via online search.

This only means that your online presence speaks volume about your brand. Your website to your social media profiles, status messages, tweets, pictures, articles, and other stuffs posted online is a reflection of what your business represents, and its culture. While the Internet revolutionizes various aspects of business, this makes branding management even more challenging and arduous in this day and age. To give you competitive advantage, here are some ways to manage your brand without fail:

1. Begin brand-building with your profile in mind. Make your company profile—from account name to photo to cover image—deliver the very imagery that represents who you are, what you stand for, and what you wish to achieve. Be straight to the point in the “About” section. Let your brand ambassadors like employees handling customer service or admin of the page mirror the values of your brand.

2. Steer clear of controversial brand ambassadors. Yes, in this day and age when information overload is notoriously easy, the use of questionable entities will cause more harm than good to your business image. Whether employees or endorsers, it is important to ensure that impression given out must be always on the positive.

3. Policies must be in place particularly in the use of apps. This is to protect private and sensitive information of the business. Part of the policy must be proper venue of the download, data protection, and so on. If you may, consider blocking of free apps to prevent leakage of critical information.

4. Gear your digital team against online trolling. Cyber-bullying is also notorious online striking both individual and business pages. One wrong tweet, like political or sensational topic, can easily blow out of proportion leading to heavy trolling or posting of offensive comments. Do make sure appropriate action plan is in place to handle such situations.

5. Set clear social media guidelines for your team. This will help give your employees or brand ambassadors a clear mandate on what photos, posts, links, and messages to post. It will also help create standard form of replying to comments or reacting to negative comments. Make sure to discuss each item at length with your team to prevent double standards.

6. Be relevant and effective. Share content which are not only significant to your brand but also those that are timely. Keep social media profiles up-to-date and in-sync, too.

7. In everything else, be consistent. In the world of brand building and management, consistency is still the key to gaining the respect of online audience. It also helps to draw in more followers when you give up to date information, organize contests, give freebies, beta testers, and so on.

With the rate this whole Internet and tech-gadget dependency is going, your online reputation definitely precedes the overall aspects of your business. Keep your audience enthralled. Poke on their excitement and curiosity. By keeping them engaged, you may also turn them into your own set of brand ambassadors, like reliable word-of-mouth campaigners on the digital level.

Rent or Buy: The Office Space Debacle Continues

Allison Todd — Wed, 01 Nov 2017 20:45:39 +0000

Unless you are well ensconced in your garage or extra office space at home, one of the most challenging concern growing businesses has to contend with lies on whether to buy or rent an office space. For small business owners, the idea of either leasing a space or buying an official headquarters can be perplexing. There are just too many factors to consider vis-à-vis the long term goals and financial sustainability of the company. To give you an idea, here are some of the notable pros and cons between buying vs. leasing debacle that continue to puzzle even the most seasoned of business minds.

Why Buy?

While it is easy to choose buying a house over leasing one, it cannot be said the same to an office space. For one, you need to understand that this means lack of flexibility in your current space. Your business will be “tied-up” to the current location making it harder to expand when the need requires so at a later time. Of course, this also entails coughing off a big chunk off your capital for the down payment, improvement, and maintenance costs.

However, buying also comes with astounding perks. For one, it allows you to have a clearer perspective on your fixed costs. Keep in mind that office rental usually increases year after year. Mortgage interest and property taxes also provide hefty tax deductions thereby, increasing your “income” potential. Take note also that real property rarely depreciates allowing you to have a solid investment for the future or as a retirement fund.

Why Rent?

Many startup businesses and small-scale entities prefer leasing or renting an office space over buying to give them more flexibility. Not only does renting allow them to be flexible in terms of image and location, renting also allows them to covet prime property in a more affordable way. Basically, one does not have to shell out huge capital investments that only get tied up to idle asset like an office space. Subsequently, this also allows them to simply let the business grow first and then, be able to move from one prime location to another as they thrive.

But while the option may seem perfect for up and starting businesses, leasing also have notable disadvantages. Remember that lease increases annually and if your business does not take-off as planned, such cost may be too much of a burden. Leasing does not also assure you long-term hold on a strategic location. Often, some landlords tend to toughen their agreement once they see potential in their property.

The Verdict

So, should you lease or should you buy an office space? Again, it all depends on your long-term goals as a business entity. Often, one’s decision will involve not just strategic location but also tax, financial, and personal reasons. Do take note that the surge of rent-to-own office spaces is fast becoming the trend these days. With the help of a financial planner and broker, finding the best deal may give you the win-win situation you want.