Millennial workers can do a lot of good as well as harm to a product, service or brand even when not directly involved in the company’s social marketing team. They can also make a lot of difference with their personal tweets, updates, and posts related to the business. This is where you must find ways to create an internal campaign that points to this untapped leverage for your brand. By doing it right, you can guarantee creating an astounding social media presence that will create wave upon wave of success for your brand.

Social media solutions like all other marketing strategies for your brand require some deep thinking, planning, and practice. Content production, for instance, requires certain level of research to know precisely how to position a message. In the hopes of bringing utmost effectiveness to your campaign, training and guidance for your millennial workforce are essential factors to ensure that a clear-cut, unique and consistent brand voice be heard.

Without a doubt, your brand identity had been through a lot of successes and failures over the years. That somehow makes it easier to establish the right voice for your brand. For startups and businesses that wish to carve a new identity in the market, however, such concept may not be the case. The need to establish the right voice is crucial for them to make their social media presence felt and reverberated.

To develop such a challenging feat, certain aspects must be considered. One is to carefully identify what the company and its products or services truly stand for. Do you have a unique sales or service philosophy that differs from the rest? Methods of communication between customers or clients and the company must also be identified. So are your goals and objectives as well as expectations. Most importantly, it is also imperative to delineate what benefits customers are to enjoy from your brand.

Creating a solid brand voice must be infused along with these tenets. While a millennial workforce may have great advantage in utilizing social media, only by knowing what and how you want the brand to be perceived by your target audience or prospects will mark the difference.

The efforts in building a solid voice does not stop in generating a solid voice for your brand though. It requires a certain level of commitment to deliver something in a consistent manner. One challenge to this is the perceived unpredictability of millennials when it comes to marketing. Finding a way to ensure that they effectively infuse their individual personalities into the brand’s voice without restraining their creativity as well as enthusiasm will be of great help in creating a consistent brand voice. Add to that the real-time feedback of customers to make things go full circle.

All in all, gearing your millennial workforce with the right knowledge and unwavering loyalty will help amplify your brand’s social media leverage. Engage them. Train them to become brand ambassadors for your business. With their creativity and zeal for achievement– and social media savvy, you can finally guarantee delivering a brand voice that will echo the nucleus of your brand.

Fortunately, there are ways for you to make any crisis situation work to your advantage. You can also practice it to perfection. To get you started, here are some points to consider:

1. Take a pause and do nothing. Do not panic either. While it is noble to immediately act and rectify the problem, some womenpreneurs tend to be taken by their emotions in a roller coaster ride leading to horrendous results. So before you jump into the situation, try to take a step back, compose yourself, and see the problem from the outside looking in. This will help give you a better perspective and respond in a more effective and productive manner.

2. Consider consulting a reliable crisis management team for tough situations. This is even more so in situations that directly impact community or environmental standards. These firms know precisely what buttons to push and when to do it.

3. Confer with your own team particularly on internal issues or crisis situations involving product, service or brand. Do acknowledge that you cannot do everything in your lonesome. At this point, you will need everyone’s cooperation and ideas. As a rule of thumb, playing the blame-game will get your efforts nowhere. So, seek out your team’s help and find solutions instead of adding more to the problem.

4.  After weighing everything, it is time to pursue your planned course of action. Be proactive when managing a game-plan though. Always have contingencies in place. Make sure also to create identifiable measures to help monitor if the executed plan is effective or not.

5. Assess carefully the root cause of the problem, how it got blown out of proportion, and how it was being handled. Look at possible gaps in the measures being done. Through careful evaluation, you can prevent such crisis situation from recurring or device certain policies that could mitigate matters before they get worst.

6. Always maintain a positive mindset. Most womenpreneurs tend to consider a “worst case scenario” which is a good thing but not during a crisis situation. See mistakes and fiasco’s as avenues for improvement. Always believe that in every mistake lies the learning of how to do it right the next time around.

Indeed, there will always come a time for a crisis to crop up in a business. No matter how big or small, it is imperative to craft a robust crisis management system. In doing so, you can simply expect the unexpected and formulate solution to mitigate, if not eliminate, the issue at hand.

Millennials or not, first meetings can bring out anxiety in anyone. There is simply nothing more unnerving than being sized up by the other party. It is also but natural to want to be liked and be given the amount of attention and respect. But the need to create a killer first impression is the first step in building rapport, a salient aspect in excellent interpersonal skills.

People naturally feel intimidated or unsettled when being entrusted into an unfamiliar environment. But confidence and optimism will help you overcome situations like this. But while many millennials are touted to be oozing with confidence, building rapport still needs consistency and constant practice way beyond the ease of first meet-ups. To build rapport, certain skills set like verbal and nonverbal, motivational, active listening, sense of humor, and empathy must be utilized.

Building rapport is the very process that turns a killer first impression into a lasting one. This is where trust and mutual respect usually comes in. To start, here are some important behaviors to consider:

Building rapport by starting strong on your first impression can be tricky. Experts believe that first impressions carry a huge weight in dealing with other people. While it may be true, it still takes a lot of consistency and constant communication to tighten such rapport. Practice and mentorship will help largely on this aspect. When done accordingly, you can guarantee building lasting relations with everyone else—and often to your advantage.

Health experts often reveal that exercise prevent frustrations from building up. It encourages mental clarity, release endorphin, and deliver needed energy to last throughout the day. While it is almost a daily occurrence for problems and challenges to take place in your office, store, or in your life, you can engage in an early morning workout like a jog around the block or a 30-minute run on the treadmill can be of great help. Yoga or Pilates is also an excellent choice of workout as both can strengthen the muscles, release positive, and enhance mental clarity. Don’t have time? Walk or bike to commute for work or business.

People often overthink when dealing with a difficult situation. Things can get overwhelming that it often gets the worst out of their character. Do not go down that slippery slope. Once you put yourself in the midst of it all, you tend to go down faster than you can handle. Try to pause, if not, step back and see the whole thing from another perspective. One way of doing so is to get out and rest your mind. Some topnotch entrepreneurs go for long walks or visit a nearby spa for an hour of full body massage. This helps revive the mind and let’s get a glance from an outside perspective. Often, being too engrossed in your work or business will make your imagination well run dry. Get some fresh air. Once you get back, you’ll be amazed at the results.

Too much analysis can be draining. It just does not help to feel that no matter what you do, it will not simply matter. The complex situation will still persist. It will drive you to think negative thoughts about your co-workers or your employees, your business partners, or yourself. So, why not gain full control of yourself. Accountability matters when problems start to rise. Too much finger-pointing leads to nowhere. Acknowledge there is a problem. Work out a solution. Then, delegate accordingly. The best way to address a problem is not just in finding solutions but also in ensuring that such will be applied accordingly.

When it comes to dealing with complex situations, two things usually come into play—emotion and change. Problems, uncertainties, and changes are often considered negative. By simply curving such fixed mindset into a growth mindset, you can easily see the opportunities lurking behind. Gain back control on your thoughts and actions, and spread positivity to everyone. When this happens, you can guarantee turning any complex situation into an opportunity for growth.

In all these, it is important to note that keeping your employees well and healthy guarantees more productive results. Employees who are well-protected often deliver more benefits to the company. So whether you offer a group coverage or push for personal healthcare plans with add-on compensation, knowing that your wards are covered definitely means good business.

When going on a job interview, it is important to make employers judge you accurately. You would also want them to lean on your best side. Start on the right foot and ensure that it lasts long before the interview is over with these pointers:

1. Signify your objectives and set your goal clearly. Before going to an interview, it is imperative that you know precisely what you want. This will help ready your system to whatever will be thrown your way. Knowing that you want to be hired will maintain your focus to getting the job leading you to channel all the positive energy within.

2. Consider your overall visual impact. Yes, people rely mostly on their sense of sight for that nanosecond of judgment. Dress appropriately for the occasion. Make-up and hairdo must not be too stiff and not too all-over-the-place. So are your choices of jewelry. Be reminded also that wearing a watch is a must. It gives the impression of being prompt and “dedicated”. Some people seek out the help of a fashion coach in this regard.

3. Your nonverbal cues will take some 40 percent of the overall first impression. The way you carry yourself in a conversation, your mannerisms, hand gestures when you talk, the way you smile or laugh—these are all taken into account. Practice in front of a mirror. Shoot a practice interview with a friend or partner and review the video footage. Or you may also seek out the help of coach to hone your communication skills both verbal and body language.

4. Practice the essence of positivity. Days can easily turn from bad to worst. At some point, you may feel bad mood, anxiety or fear creeping under your clammy skin as you prepare for an interview. Find a corner and do a short meditative technique. It is called optimism. When your mind is free from all the burden of negativity, it will shine brightly into your eyes, your smile and words.

5. Be sincere. No matter how you feign interest or make yourself interesting, if the virtue of sincerity is not there, you are wasting your time. Make your approach genuine. Do not be afraid to ask questions. Clarify points not clear to you. An interviewer or employer always appreciates conversations built upon mutual curiosity.

Building lasting impression during job-seeking can be quite challenging. You need to be at the best of your game. So, try to assess yourself, draw out your strength, and turn your weakness as an advantage. Remember, you only get that one shot—make sure to make it count.

There are 101 optimistic ways of retaining post-vacation vibe. The key is to always look forward to coming back. Work is, after all, your bread and butter—and without it, planning your next getaway will be virtually impossible.

Millennials are the ultimate go-getters. When they put their head unto something, they will pursue it to the best of their abilities. Which is remarkable but only when you are not within their path. As a business owner, you may find it increasingly difficult to keep this talented lot around. Studies have often indicated that millennials are always on a job-hopping spree in their mindset of progressive growth.

So how does one rein millennials and inspire them to be part of the company growth? How will you immerse them into the business culture you take years to build?

The answer could very well be on how you motivate your own workforce. Virtually all employees, young or old alike, want a sense of accomplishment in what they do. No matter how fantastic or mundane, millennials want to be praised for their efforts. This means positive feedback is one of the driving forces keeping employees happy and motivated—and satisfied to stay.

While focusing on your employees’ strength and giving praise to fully motivate them, the task of delivering such is not a walk in the park. Millennials are not stupid to see pretensions and false praises. These individuals are not as naïve as you think. Amid their inexperience or lack thereof, they look at the world on a different lens. However, there are certain ways to ensure that your positive feedback be heeded.

Of course, as much as sincere praises will keep your millennial workforce happy and satisfied, it is also essential to point out outright irregularities and negativities. Recurring mistakes and blind spots, for instance, must be called out. Not necessarily to disappoint but more on giving them a chance to improve. When you criticize, do it constructively to ensure growth. In all things else, be kind. Often, people stay because they feel cherished and nurtured.

Are you preparing a corporate event? Do you have an employee retreat program lined up before the year ends? Is a banquet being prepared to celebrate a milestone or to simply motivate those who have delivered to the progress of the company? Having a keynote speaker is essential to events as they can cohesively deliver the very concept you wish to impart to an audience in an objective perspective. When chosen correctly, this speaker will even create a paradigm shift essential in driving a more enhanced view of business success.

Keynote speakers are the ones who draw a crowd to an event. They normally give attendance a boost. But beyond that, these gifted individuals can raise awareness to a higher level. Most importantly, they ensure a home run on the message’s overall point. With these in mind, how do you actually choose a speaker?

1. Identify the objective of the event. There are many types of keynote speakers out there and often, each delivers focus on certain aspects. Sales conferences, for instance, require motivational ones while tech conferences rely on expertise. The key is to define clearly the objective of the event and from there, create a shortlisted name of keynote speakers who have adhered to the said purpose.

2. Consider brainstorming with a core team. Getting them involved will help open a lot of avenues to ideas and names in the business. This also helps to clarify the perceived results of the said event. Do a survey, if you may, when an event is centered on your workforce. This is quite important when you want to impart something of astounding relevance to your employees.

3. Invest on a multi-faceted speaking engagement rather than a single event. People easily forget those one-time events. Try crafting a series of speaking commitments. This does not only deliver consistent and lasting impact, it also allows you to slice major themes into specific subtopics for a much better understanding. Do remember to take your company’s resources and needs when choosing what will work best for your mission.

4. Scrutinize the shortlisted keynote speakers. Popularity is not always the best option. These speakers often deliver so-so speaking engagements due to their hectic schedule. Sometimes, they too do not easily conform or align to your own company’s particular needs. Go for someone versatile and with a clear grasp of your intentions. Make sure though that such speaker can communicate effectively with an audience such as yours.

5. Keynote speakers do not come cheap. Do make sure what you are getting and when you negotiate, make sure it’s worth it. Simply write down a proposal of your requirements, send it to your shortlisted speakers then, meet-up to discuss the points in detail. Feel free also to ask connections on speaker fees and rates. Bring such data with you when you negotiate.

6. Don’t just sit there and wait for a miracle to happen. Promote! Unless the event is compulsory for all employees to attend, you need to engage them to participate. Even free events require promotions. You would not want to have the best speaker to be talking to an empty auditorium. To create the impact you want, you need attendees.

7. Make good use of audience feedback. This will gauge the effect of the speaking event as well as the effectiveness of the keynote speaker. If satisfaction is high and the point of the speaking engagement had been reached then, by all means, do it again.

Choosing the right keynote speaker means a great deal to any company-sponsored event. Learn to identify your purpose and objectives as well as your budget resources to support such. Be flexible and creative. Best of all, find one who is aligned with your company’s objectives and willing to go the extra mile to deliver the message across.

1. Go into the specifics by breaking down your meal plan. Try focusing on a full dinner at least 3 nights a week. A healthy and complete diet usually includes a protein (meat or poultry), vegetable, and carbs while low-fat or Paleo requires you to skip the carbs. Try to cook in excess to have leftover nights every other day. On other nights, try simple meals like omelet, bacon and hot dogs, pre-seasoned chicken or meat for deep-frying, and so on. Or you may head to a local diner or a local farmers market.

2. Keep things fresh, simple yet delicious. There are vast resources for recipes online. Feel free to download apps like Big Oven, Yummly, AllRecipes, CookPad, Epicurious, and much more. Many of these apps list down ingredients, where to source them out, calorie count, and cooking hacks presented in video tutorial form.

3. Invest in a good stove or oven to maintain freshness and taste. Nuking food in a microwave may seem the easiest thing to do but it also carries a lot of risks. Note: Frozen leftovers must be thawed before re-heated to ensure safety, too.

4. Make plans for the week and do it ahead of time. Last minute cooking should be minimized at all cost. Consider planning on a Saturday then, do grocery and prepping for meals in pre-packed Ziplocs on Sundays. Feel free to cook the night before while the kids are already in bed. Re-heat them at least 30 minutes before dinner time.

5. When cooking, do it in big batches. Cook at least twice the usual in preparation for leftover nights or simply freeze them for another day. Make a broth out of your chicken bones and store in airtight containers then, freeze.  Preserve pickles and sauerkraut. Make your own mayo and ketchup. Have a slab of cheese handy. Those Jamon Iberico or Serrano also makes good kitchen investment.

6. When eating, we mean sitting down as a family, talking about each others’ day, exchanging ideas about the recently concluded elections, of the Supermoon, and all things some people may think as mundane. Part of the breakdown of families with both partners working or doing business is that communication seems to be focused on phone calls, emails, SMS, and perfunctory hi’s and hellos. Talking, laughing together, and exchanging ideas as well as sharing challenges when done in person always make it easier to handle.

7. Be flexible and best of all, stay positive. Though challenging, being both a mom and an entrepreneur is a privilege and must be dealt with joy and openness. Yes, you will grill a too-well- or not-so- done steak. You may even burn a few omelets and pancakes. Yes, you will lose some form of Nirvana but you will love it! Real food is love—especially when shared with family.