A complete guide to entrepreneur success with strategy. Learn more about the people, the plan, and the process the SiMar way.

Planning –Process, Procedures, Workflow, Systems

Planning –Process, Procedures, Workflow, Systems

There is no denying the importance of daily planning in our lives. Right from scheduling your daily meals to your workout plans, prioritizing work, and managing other chores throughout the day –every activity in our life required proper planning and organization. 

The same applies to run a business successfully. When you wish to be assured of the best results for your business on a day-to-day basis, daily planning and staying organized is of utmost importance. This post will help you unravel the importance of staying organized and how to complete business projects with proper planning & execution regularly. 

SIMAR Advantage for Your Business Enterprise

SIMAR – a leading business consultancy and digital marketing agency by Allison Todd, unfolds the secrets to running a business successfully with proper strategies. The professional team of business consultants and strategists at SIMAR can help you feel motivated about your business while improving the team members’ skills to achieve daily objectives. 

With SIMAR help, business organizations out there can look forward to learning about essential DIY skills, tailor-made SIMAR solutions:

  • tricks about social media management
  • coaching, business operations
  • and managing a team at its essence

How to Plan Your Business Operations Daily?

Quite contrary to the common belief, daily planning concerning your day-to-day business operations will not take too long. You can allot around 20-30 minutes of a daily planning session to focus on the day’s core objectives and minimal steps to achieve the same.

Some additional tips from the leading business consultants at SIMAR are:

Include Some Inspiration

To make every feel zealous about the daily planning session, you should include some source of inspiration for the same. For instance, I prefer reading out or writing down an inspirational quote or thought of the day for my staff members. It helps me to take forward the positive inspiration for the entire day.

Analyze the Tasks to be Completed

When you have the set course of action in mind, it helps you streamline the day-to-day operations in your business organization efficiently. Stop for some minutes across the session and ponder over the tasks that are needed to be completed throughout the day. 

Prioritize Tasks

When you are setting the plan for the given day, you must prioritize tasks for the entire day. For instance, if some team members are most active during the morning hours, allocate tasks with early deadlines. A quick way of prioritizing day-to-day tasks at your workplace highlights around 3-4 jobs that are the most important ones for the given day. 


In conclusion. While there are several other ways to streamline your business daily, you can also take professional help for the best results. SiMar offers a comprehensive range of consultancy services to business owners to support everyday activities. With proper planning, you can look forward to doing away with daily business challenges while achieving meaningful business goals.

Tips on Executing A Perfect Discovery Call

Discovery calls are an essential part of the lead generation process. However, a lot of salespeople get it wrong. Executing a perfect discovery call depends mostly on your ability to make your discovery call a conversation rather than a pitch. Most salespersons rush into discovery calls trying to pitch the numerous features they have to attract new customers.

However, what generally happens with this tactic is a low conversion rate. Most clients just get bombarded with excessive information and eventually lose interest in the conversation. The worst thing a salesperson could do is rush through a pitch and finish off with only one question of intent.

More often than not, the client’s answer would be no. Such a salesperson had thrown a lot of mud on the wall and hoped that something stuck to the client’s mind.

Execute a Perfect Discovery Call

Discovery calls aren’t supposed to be mass impact tools. Instead, they should design carefully and target specific clients, and flexible enough to solve their particular problems. Here are a few tips on how to make the perfect discovery call and increase your conversion rate.

Research and Preparation

The first tip is research and preparation; this is about what you do before you even pick up the phone and make the call. It isn’t fair for your clients to waste their time.

You might not know everything about their business, but you must have researched their brand and the industry they are operating. You must know somethings specific to their business and make them feel comfortable with you.

Although a large part of discovery calls involve asking questions, you must not come off as clueless. The key is to prove to your client that you have useful knowledge, skills, and intelligence on their business and industry. An easy way to do this is to ask questions by using industry-relevant keywords. That way, you are learning about their business while making a good impression on your clients.

Opening Questions/ Rapport

This part of the discovery call sets the tone of the conversation and profoundly influences your success level. During this stage, your goal is to get the customer to feel relaxed and control the conversation. One crucial question is if they have the time and are in the right mood for a business discussion. Their response would help you decide how much time you have for the call and adjust the conversation accordingly. If the client’s time is too short, you should consider postponing and fixing a later date or time.

Give Overview

Once you have figured how much time your client would be comfortable discussing with you, the next step is to give your client an overview of the conversation. You must carefully spell out the general goals and objectives of the exchange.

Your client must have a general idea of what they would gain from spending the next thirty minutes or more of their time talking to you.
An example of a good goal is; Figuring out what aspect of your business we can help you. Or How can we help you push up your conversion rate on your website?

Although a generic open-ended goal is right to open up possibilities for the conversation to flow in the right direction, a company-specific question is bound to bring in more success.

Pinpoint(Diagnosis) and Prescribe

This part of the discovery call is the bulk of the conversation. However, although the process seems to be segments of the same thing, they are not. It is unwise to prescribe while pinpointing your client’s problems. The best way to go about landing a new client is to identify their problem before prescribing altogether.

A lot of salespersons give some preliminary prescriptions during the pinpoint phase. While this would keep your clients interested and provide them with the feeling of working with you on a solution that works, it might also give your clients the impression that you don’t fully understand the problem.

The best way to go about this stage of the discovery call is to ask many questions and summarize the answers to your clients. In this way, we can assure them that you are listening and keep the conversation interesting. At the end of the problem pinpointing and conceptualization phase, you should have a master plan or feature ready to offer your client.

If you had gained a clear understanding of their pain points, you would have no problem explaining why the feature you are offering them is the perfect solution.

Ideally, your client should perceive your prescription as spot-on and precise, not a guess or a possible fit. With a clear understanding of the problems your clients are facing, you would be able to prescribe a solution that fits their business entirely.


The process of executing the right discovery call can be divided into four(4); Research, Rapport, Diagnosis, and prescription. The above tips would help you accomplish each of these processes flawlessly and increase your clientele seamlessly.

Learning Through Lessons – How Reflection Improves Business Performance

In the last week, we had discussed some vital topics that could help business organizations upscale the day-to-day operations while focusing on the long-term results. As per Allison Todd –Founder and Chief Strategist at SiMar, knowledge plays a vital role in boosting both individuals and the economy. Thus, reflecting upon the lessons learned is an essential step towards achieving your organization’s long-term goals. SiMar is a dedicated social media marketing agency delivering business coaching services to clients. 

As we unfolded ways to improve your business’s marketing strategy, boosting business communication, and so more. It is high time to reflect upon the lessons to get hold of the same. SiMar is a leading digital marketing and business consultancy agency that aims to deliver in-depth coaching to both budding and seasoned enterprises. In this post, we aim at unveiling the importance of reflecting upon the lessons learned throughout the week while celebrating our business owners, clients, and the respective achievements.

Importance of Reflection for Your Business

You can refer to a successful business as the one that thinks and observes the ongoing market conditions. Such companies or brands are characterized by exchanging much abundant information and awareness amongst the respective members. The availability of information helps improve the overall awareness and understanding of organizational weaknesses, strengths, opportunities, and risks. 

Therefore, we can refer to reflection as the process of getting engaged in significant critical time aside from the normal day-to-day schedules. During an organizational reflection period, some individuals or groups sit down to think and analyze both personal & organizational issues to get previous lessons to their advantage in the present. 

Allison explains that brands can look forward to setting specific days for a retreat in terms of the respective staff at the business level. Moreover, organizations can also conduct in-depth reflection session for the following:

  • Employees can reflect on what they have achieved.
  • Their overall performance 
  • Their respective compliance with the brand’s strategies
  • The risks & challenges they have faced
  •  And the strengths & weaknesses throughout the period.

With these, they can find a business coach for the best results. 

With proper reflection on the week or month’s activities, organizations can present ideas & previous experiences to some usable knowledge and relevant actions. Reflection can be made necessary by organizational performance and personal experience. Mostly if your organization does not set specific goals or objectives. 

A Note from Allison Todd

Allison from SiMar notes that an organization’s overall success & growth depend on knowledge generation and learning. Learning serves to be an organizational setting that is limited to acquiring personal knowledge, including the given organization’s entire staff’s combined learning capabilities. As such, organizational learning tends to be a subset as well as a component of the organization. 

Get the most of your organizational learning capabilities by reaching out to SiMar –a leading social media marketing agency, for improved results.