Design – simar

Ready To Launch Your Online Course? Follow These 3 Simple Branding Steps To Make Your Course Stand Out

Allison Todd — Mon, 18 Oct 2021 09:08:27 +0000

You have a course, and you’re ready to launch.

But here’s the sticking point: few courses are 100% original. So if you want your course to be heads above the rest, you first need to figure out a strong branding strategy that attracts your ideal customer.

You thought you’d done all the hard work creating the course, right?

Don’t worry. These three simple tips take the stress out of branding and help you create an authentic and unique online presence.

Know Your Purpose

Why did you choose to create this particular course? Knowing your reason why helps you figure out your purpose. Check out this Simon Sinek TED Talk about purpose—it’s a great starting point.

There are hundreds of courses out there. So, to stand out, you need to figure out your unique selling point (commonly called your USP) and value proposition (VP), two essential aspects of branding.

Writing down the answers to these questions can help you find your purpose and USP. And you can create your VP from there.

– What do I do?
– What courses do I offer?
– How do I do it? What makes my course different from others out there?
– Why do I do it? What was my reasoning behind creating my course?

Know Your Brand Promise

Big brands are instantly recognizable by their brand values, so figure out what you’d like your brand values to be. One way to do this is to imagine what others say about your brand when you’re not in the room.

Some examples of brand values are honesty, warmth, integrity, loyalty, dependability, and creativity.

Make a list of all the values you’d like your brand to stand for and choose the top five. From your top five, create a brand promise. For example, this is Patricia Washington’s from Redefining Wealth’s brand promise:

“My brand promise is that every time people come in contact with me, there’ll be a certain level of vulnerability and authenticity no matter what. I want people to feel like I’m the girl next door.”

Know Your Target Audience

Your course will likely be in a specific niche. So to market it successfully, you need to know your ideal customer. Consider things such as:

– Who are you here to serve? For example, if it’s a yoga course, are you working with new yoga students or the more experienced? What age are you targeting?
– What does your ideal audience want to gain from taking your course? How do they want to feel? Focus on pain points so you can really tap into the emotions behind the problem they want to solve.

Your Business Is Always Evolving—So Should Your Branding

After establishing the answers to these questions, it’s time to launch your course. However, branding is never static. As your brand grows, it may change slightly. And as long as it’s always recognizable as your brand, it’s ok to evolve.

5 Things That Tell You If Your Website Works. If Not, Contact SiMar For a Free Website Audit!

Allison Todd — Thu, 23 Sep 2021 10:51:38 +0000

When you launched your business, you knew that having a website would make it feel real. And with 78% of internet users conducting brand research online before making a purchase, it’s clear how much weight your website is carrying.

But, simply having a website isn’t enough. Your site has to work for you and impress your visitors.

So, knowing whether your website is working or not is fundamental for business success.

With that in mind, here are 5 signs that your website is working.

5 signs that your website is working

Remember, if none of these are happening for you, you can contact us here at SiMar for a free website audit!

1. You’re Gaining A Frequent And Steady Stream of Traffic

Gaining traffic consistently means your keyword implementation is working.

If you’re not getting any traffic to your website, it’s indicating that your website isn’t optimized for search engine optimization.

2. Your Call to Actions Are Getting Clicked

Your website should be crafted to provoke action. Your homepage, in particular, will have multiple calls to action, separated with different sections.

It’s essential, too, to map out your user’s navigation journey first. This will play a significant role in the positioning of your call-to-action buttons.

3. You’re Capturing More Leads

If you’re marketing your lead magnet on your website, you’ll gain an insight into its impact through the number of email addresses you gain. So keep an eye on your email marketing platform to monitor the increase in lead capture over time.

It will also be worthwhile to split test your email opt-ins surrounding copywriting and design, whether it’s positioned on your homepage or if you have a separate landing page for it. These results will indicate what works best for your audience.

4. Your Links Are Functioning

If you have broken links, your website will be punished by search engines. User experience (UX) is crucial and is considered a high priority by many search engines.

You can conduct a simple test by clicking on all of the links on your site to ensure they’re pointing toward the right page, and it does so without any complications.

5. Your Website Is Mobile-Friendly

Again, this can be tested by yourself exceptionally easily.

Many business owners create and design their websites themselves without investing in a professional designer and copywriter. They’ll purchase a template but will sometimes forget to check for mobile optimization.

In the first quarter of 2021, mobile devices generated a whopping 54.8% of global website traffic.

Use your smartphone and tablet to ensure your website is mobile-friendly. Without this, you’ll be isolating and setting a negative tone for a wide range of potential leads.

Get Your Free Website Audit With SiMar!

Unless you know a diagnosis, you can’t treat the problem, right?

That’s where we come in.

We’ll deliver a personalized website audit so you can discover your website’s strengths and fallbacks, allowing you to solve the problem and use your website for brand success.

And did we mention it’s 100% free?

Get in touch, with us today, and we’ll start working on your free audit as soon as possible.

What Is A Digital Marketing Agency & How Can it Serve You and Your Business?

Allison Todd — Mon, 29 Mar 2021 12:15:37 +0000

If you’re a fledgling business owner or have been in business since the days of ‘old school’ marketing and are digital marketing can seem like an overwhelming puzzle — and we’re here to help you put it together!

Digital marketing is part of an overall strategy that gets you closer to your business goals. What exactly does a digital marketing agency do, and how can you hire an agency to advance your business?

Let’s Get Down to It: What Exactly is a Digital Marketing Agency?

A digital marketing agency is a group of professionals whose common goal is to see you succeed in a digital marketplace. A digital marketing agency has the capabilities to level-up your marketing efforts with web design, advertising, social media management, search engine optimization, public relations opportunities, and management of all of your digital platforms.

Should I Hire a Digital Marketing Agency?

Outsourcing your digital marketing to a third-party is a significant step towards your business goals.

You might be a good candidate for a partnership with a digital marketing firm if:

You Don’t Have Time

Digital marketing requires a significant time commitment. From ideation to implementing your campaigns to analyzing and building from your results, digital marketing requires hours of your Time — consistently. If you don’t have the Time to dedicate to your online marketing, outsourcing allows you to spend your Time on other aspects of your business.

The Bigger Picture Needs Your Attention

Even if you have the Time to dedicate to your digital marketing, implementing effective campaigns takes a lot of your brain space. If you need to be laser-focused on your business’s overall trajectory, outsourcing your marketing to a digital agency can allow you to put your focus and creativity where you need it most.

You are Piecemealing Your Skills Together

As the saying goes, business owners wear a lot of hats. Maybe you know a little design, a little paid advertising, some content strategy — but you aren’t comfortable enough with your skill level to implement an effective campaign. A digital marketing agency specializes in all of these things to ensure that your marketing garners the best possible ROI.

How Do I Choose a Digital Marketing Agency?

A digital marketing firm is not a one-size-fits-all solution. It is essential to find a digital marketing agency that aligns with your business goals, values, and needs.

When choosing a marketing agency, ask prospective partners questions about their processes, experiences, expectations, level of involvement, and expertise areas. Not all digital agencies are created equal, nor do all agencies specialize in the same places.

Boost Your Brand, Business, and Bottom Line

At SiMar Inc, we work with business owners to develop, maintain, and grow your online presence at every stage of their journey. Using our proven marketing methods support your overall initiatives, establish your business as an authority in your industry, and bolster your bottom line.

Are you ready to transform strategy into success? Contact a team member and learn why businesses worldwide choose SiMar Inc. as their digital marketing partner.

Nullam Eget Elit Ante

Allison Todd — Mon, 03 Nov 2014 19:06:15 +0000

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui sem. Proin rhoncus consequat nisl, eu ornare mauris tincidunt vitae. Vestibulum sodales ante a purus volutpat euismod. Proin sodales quam nec ante sollicitudin lacinia. Ut egestas bibendum tempor. Morbi non nibh sit amet ligula blandit ullamcorper in nec risus. Pellentesque fringilla diam faucibus tortor bibendum vulputate. Etiam turpis urna, rhoncus et mattis ut, dapibus eu nunc. Nunc sed aliquet nisi. Nullam ut magna non lacus adipiscing volutpat. Aenean odio mauris, consectetur quis consequat quis, blandit a nunc. Sed orci erat, placerat ac interdum ut, suscipit eu augue. Nunc vitae mi tortor. Ut vel justo quis et libero.

Donec volutpat nibh sit amet libero ornare non laoreet arcu luctus. Donec id arcu quis mauris euismod placerat sit amet ut metus. Sed imperdiet fringilla sem eget euismod. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque adipiscing, neque ut pulvinar tincidunt, est sem euismod odio, eu ullamcorper turpis nisl sit amet velit. Nullam vitae nibh odio noibh. Vestibulum ut est augue, in varius purus.

Proin dictum lobortis justo at pretium. Nunc malesuada ante sit amet purus ornare pulvinar. Donec suscipit dignissim ipsum at euismod. Curabitur malesuada lorem sed metus adipiscing in vehicula quam commodo. Sed porttitor elementum elementum. Proin eu ligula eget leo consectetur sodales et non mauris. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Nunc tincidunt, elit non cursus euismod, lacus augue ornare metus, egestas imperdiet nulla nisl quis mauris. Suspendisse a pharetra urna. Morbi dui lectus, pharetra nec elementum eget, vulputate ut nisi. Aliquam accumsan, nulla sed feugiat vehicula, lacus justo semper libero, quis porttitor turpis odio sit amet ligula. Duis dapibus fermentum orci, nec malesuada libero vehicula ut. Integer sodales, urna eget interdum eleifend, nulla nibh laoreet nisl, quis dignissim mauris dolor eget mi. Donec at mauris enim. Duis nisi tellus, adipiscing a convallis quis, tristique vitae risus. Nullam molestie gravida lobortis. Proin ut nibh quis felis auctor ornare. Cras ultricies, nibh at mollis faucibus, justo eros porttitor mi, quis auctor lectus arcu sit amet nunc. Vivamus gravida vehicula arcu, vitae vulputate augue lacinia faucibus.

Ut porttitor euismod cursus. Mauris suscipit, turpis ut dapibus rhoncus, odio erat egestas orci, in sollicitudin enim erat id est. Sed auctor gravida arcu, nec fringilla orci aliquet ut. Nullam eu pretium purus. Maecenas fermentum posuere sem vel posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi ornare convallis lectus a faucibus. Praesent et urna turpis. Fusce tincidunt augue in velit tincidunt sed tempor felis porta. Nunc sodales, metus ut vestibulum ornare, est magna laoreet lectus, ut adipiscing massa odio sed turpis. In nec lorem porttitor urna consequat sagittis. Nullam eget elit ante. Pellentesque justo urna, semper nec faucibus sit amet, aliquam at mi. Maecenas eget diam nec mi dignissim pharetra.

Malesuada Fames Aci

Allison Todd — Mon, 03 Nov 2014 19:05:25 +0000

Donec volutpat nibh sit amet libero ornare non laoreet arcu luctus. Donec id arcu quis mauris euismod placerat sit amet ut metus. Sed imperdiet fringilla sem eget euismod. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque adipiscing, neque ut pulvinar tincidunt, est sem euismod odio, eu ullamcorper turpis nisl sit amet velit. Nullam vitae nibh odio noibh. Vestibulum ut est augue, in varius purus.

Eleifend Eget Interdum

Allison Todd — Mon, 03 Nov 2014 19:04:37 +0000

Donec volutpat nibh sit amet libero ornare non laoreet arcu luctus. Donec id arcu quis mauris euismod placerat sit amet ut metus. Sed imperdiet fringilla sem eget euismod. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque adipiscing, neque ut pulvinar tincidunt, est sem euismod odio, eu ullamcorper turpis nisl sit amet velit. Nullam vitae nibh odio noibh. Vestibulum ut est augue, in varius purus.

Cras Ultricies Et Ibhi

Allison Todd — Mon, 03 Nov 2014 19:03:44 +0000

Donec volutpat nibh sit amet libero ornare non laoreet arcu luctus. Donec id arcu quis mauris euismod placerat sit amet ut metus. Sed imperdiet fringilla sem eget euismod. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque adipiscing, neque ut pulvinar tincidunt, est sem euismod odio, eu ullamcorper turpis nisl sit amet velit. Nullam vitae nibh odio noibh. Vestibulum ut est augue, in varius purus.

Morbi Dui Et Lectus

Allison Todd — Mon, 03 Nov 2014 19:01:32 +0000

Donec volutpat nibh sit amet libero ornare non laoreet arcu luctus. Donec id arcu quis mauris euismod placerat sit amet ut metus. Sed imperdiet fringilla sem eget euismod. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque adipiscing, neque ut pulvinar tincidunt, est sem euismod odio, eu ullamcorper turpis nisl sit amet velit. Nullam vitae nibh odio noibh. Vestibulum ut est augue, in varius purus.

Donec Id Arcu Quis

Allison Todd — Mon, 03 Nov 2014 18:59:00 +0000

Donec volutpat nibh sit amet libero ornare non laoreet arcu luctus. Donec id arcu quis mauris euismod placerat sit amet ut metus. Sed imperdiet fringilla sem eget euismod. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque adipiscing, neque ut pulvinar tincidunt, est sem euismod odio, eu ullamcorper turpis nisl sit amet velit. Nullam vitae nibh odio noibh. Vestibulum ut est augue, in varius purus.

Sed Imperdiet Fringilla

Allison Todd — Mon, 03 Nov 2014 18:58:05 +0000

Donec volutpat nibh sit amet libero ornare non laoreet arcu luctus. Donec id arcu quis mauris euismod placerat sit amet ut metus. Sed imperdiet fringilla sem eget euismod. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque adipiscing, neque ut pulvinar tincidunt, est sem euismod odio, eu ullamcorper turpis nisl sit amet velit. Nullam vitae nibh odio noibh. Vestibulum ut est augue, in varius purus.