Is timing also a concern in Instagram? Like Twitter and Facebook,posting time has also been a fodder of discussion to Instagram users. While recent polls mentioned that the best time to post on social media (regardless of platform) is between 7pm to 9pm, it cannot be held true for everyone as target markets can be varied– different geographical location, different audience and different time zones. But why find out the right time to post on Instagram though? Well, if you are not familiar with IG’s algorithm changes last year, you should know by now that highly engaging posts are being “prioritized” on your newsfeed. This means that a post with more likes and comments will be visible to more people, increasing its reach and success potential.
So, what to do to rock your Instagram campaign? When thinking of generating more engagement to your Instagram posts, here are some posting secrets to remember this 2017:
Off-Work Hours. Schedule IG campaigns on hours where your audiences are most likely not on-board any work commitment. Lunch break usually falls between 11AM to 1PM while dinner engagement is usually at 7PM to 9PM. People nowadays, if not socializing, are checking their Instagram accounts for updates. So, schedule your posts on Hootsuite or any social media scheduling platform during these times.
Weekdays and Weekends. To be sure, make your campaign run for the whole week including weekends to expand your reach. Week days are known to be effective for B2B companies as majority of businesses still operate on these days. Weekends are highly advisable for B2C companies and are also great for fun campaigns. Wednesdays and Thursdays are also known to deliver the most punch in terms of engagement.
Time Zone Savvy. Always take time to consider your target audience time zone. If you are in the East Coast, for instance, but the bulk of your followers come from the West or from another continent, then, adjust your posting schedule according to their time zone.
3 o’ Clock Habit. Considered to deliver the lowest engagement rate in many geographical locations, the hour between 3PM and 4PM must be avoided by B2B companies as this is where most deadliest deadlines rest. B2C companies, however, can have fun experimenting on this timeframe.
Indeed, timing is everything when it comes to business– social media notwithstanding. When trying to optimize your campaign’s engagement, it is of utmost importance to use analytic tools that can help you a head’s up on various aspects directly affecting your posts. Aside from pinpointing geographical location, age, gender, and buying habits, it is also best to check the time they are most active on Instagram and start your campaign rolling from there. Find an airtight scheduler and keep track of its progress. As always, your dedication and commitment will matter a lot on making your posts a success.