With over a billion users, Instagram is among the most popular social media platforms worldwide. For brands, Instagram’s massive audience makes it a useful tool to increase engagement and create more brand awareness.
But with millions of photos posted every day, how do you stand out?
Here are some basics on increasing your engagement on Instagram to ensure more people see your posts and remember your brand.
1. Be Consistent
If you only post every now and then, people are going to forget about you. As you build a following, people will look forward to what you post and expect to see regular content. You need to be posting regularly if you want people to see your posts and engage with them.
2. Tell Stories
It’s not enough just to post a beautiful photo. The art of storytelling matters on Instagram, too. People want to feel like they’re part of your brand and what you’re doing, which means you have to share the stories behind your images.
Give people a glimpse into your world by telling stories about the photos you post. This will help them feel more connected to you and they’ll be more likely to engage with your posts.
3. Use The Right Hashtags
Hashtags are a great way to get your posts seen by more people. When someone searches for a hashtag, all of the posts that use that hashtag show up.
Make sure you use relevant and popular hashtags to ensure that your posts get seen by the most people possible.
4. Focus On Value
You could have the best-looking photos on Instagram but if you don’t have value in your posts, no one’s going to engage with them.
Make sure that all of your posts are giving people something, whether it’s a tip, a piece of advice, or just something to make them laugh.
5. Use All of Instagram’s Features
Stories, Reels, Highlights — Instagram has come up with tons of new features you can use to share content and engage with your followers. When you use these features correctly, you can get more people to see your posts and increase the amount of engagement on your page.
So when IG comes out with a new feature, make sure to try it out and see how you can use it effectively.
6. Collaborate With Other Accounts
When you connect with other accounts on Instagram, you’re opening up new opportunities for collaboration and engagement. When you collaborate with accounts that have similar audiences, you can connect with more valuable followers that are likely to want what you have to offer.
You could also invite followers and collaborators to share an image with you. By doing this, both of your accounts will get more engagement because you’ll be promoting each other’s pages.
It’s important to be strategic when you connect with other accounts so that your efforts aren’t wasted trying to promote someone else. Choose accounts with similar audiences to ensure both parties benefit from the collaboration.
If you follow these tips, you’ll be well on your way to increasing your engagement on Instagram and getting more people to see what you’re posting.